Category: Biz Lessons

TR Business Mastery Webinar

Manage Customer Expectations
e.g. Holiday World
Free sunscreen, free soda. Not expected.
 
Hug Your Haters
If you want to get fewer complaints, you must first get more complaints (basically, call out to the silent unhappy customers).
Only 5% of the unhappy customers complain. The rest simply don’t come back.
Find a way to get out from the unhappy customers, what they weren’t happy about.
Be receptive and available in all channels, so that customers can complain easily
Communicate
e.g. Square cow
Why do customers complain?
Moving causes the brain to go haywire (same with wedding and holiday seasons).
They doubled their emails and calls to make sure customer knows what to expect (arrival time etc).
If customers don’t understand, it’s your job to communicate the message across.
Be Empathetic Every Time (BEET)
Be nice

13 words you never use when replying to customer: (send an email by tomorrow morning to get the ebook) haha…smart

bonus@jaybaer.com

Never reply more than twice to a hater in public – intuitive.

 

From $1m To $100m With Cameron Herold (AKA “The $100m Man”)

Interview with Ryan Moran. http://www.freedomfastlane.com/cameron-herold-100m/

  1. Hire people who have done it (e.g. Swimmer who has won gold)
    1. I’m thinking I need to hire Rob Green (if he has done it)
    2. Digital Masonry for kickstarter
    3. Maybe another branding/marketing company who has done it
  2. Decide on your goal (e.g. $30MM in 3 years) then reverse engineer what you need to hit that goal
  3. When meeting, think strategically (e.g. VAs: What are you committed to accomplishing in the next 3 months? What am I committed to accomplishing?)
  4. Build a foundation for your company to grow
    1. Where to spend your time?
    2. I think for me our foundations are:
      1. Being carried at stores, gyms
      2. Growing social media
      3. Growing web content with SEO in mind
      4. Advertising that is profitable and scalable
      5. Email Sales Funnel to engage existing customers and to grow email list
  5. Don’t learn / read biz books at random. Decide on your project goal and read for them

Miracle Morning – just came out.

FFL2 theme is going from $1MM to $100MM