Metrics: What to know?

From 2017 to now:

  1. For each design, size, color (rank by each) and for each channel and region. Month to month data (to see the trend)
    1. traffic
    2. traffic from each source (FB, IG, etc)
    3. conversion rate
    4. repeat customer rate
    5. product return rate
    6. ad spend
    7. revenue
    8. profit margin
    9. ranking for major keywords
    10. keywords generating revenue? Can we see this in the PPC download file?
  2. Product sales: which products take up what % of sales

Main data I want to get right now is:

  1. What designs, sizes, colors are the most popular so we can use this data for future designs
  2. Which ones to eliminate (are the metallics return rate too high? giving us bad reviews?)
  3. What’s the overall trend
  4. Conversion rate, ranking, traffic, sales – see what it is now so I can see if the changes we make this month will improve this number

 

 

 

 

Monthly:

  1. Teach VA to compile the metrics data
  2. Ad spend and conversion rate
  3. Sales compared to last year and the year before (same time last year)
  4. Revenue compared to last year and the year before
  5. Traffic compared to last year and the year before
  6. SEO and Amazon ranking
  7. document my changes (such as adding keywords) so to track effectiveness

 

Happy New Year! Goals!

I’m so excited about the new year! I have a good feeling about this coming year!!

2018: BEST YEAR EVER!!!!

BIZ GOALS:

  1. BEAST MODE FOR BIZ GROWTH!

Grow my businesses 6X – new website, more ring designs, more products, wholesale, affiliate, creative tactics, take many small risks!

  1. BEAST MODE FOR PRODUCTIVITY!
    Follow the 12 week year schedule, RPM weekly planning, time blocking!
  2. SCHEDULE TIME TO LEARN!

Amazon Selling tips, new income opportunities, and how to model after successful people (e.g. read biographies)

RELATIONSHIP GOALS:

  1. HAVE FUN LOVING ALEX!

Cultivate a fun, loving, supportive, sexy, and genuine relationship with Alex

  1. BE TEAM MONEY MACHINE!

As a team, help Alex achieve financial independence with $5K+/m side income

  1. REMEMBER POWER OF PROXIMITY!

Build fun and meaningful relationships with friends and biz allies

PERSONAL GOALS:

  1. WORK SMART PLAY HARD!

Productive when working; relaxed when playing

  1. MORE ENERGY AND HAPPINESS!

Establish sleep and workout routine, lift weights, laugh lots, meditate, socialize

  1. FEED THE BRAIN WITH AWESOME!

Expose self to enlightening positive idea and people with qualities I admire!


Goal Implementations:

How to 3X website sales?

  1. Diversify rings: Have a very comprehensive ring offering (many designs, colours, sizes, and customizations such as engraving and gift box)
  2. Great website (beautiful images, good UI/UX, SEO’d, high traffic, with great conversion rate of 10% or more) ranked top 3 in the search result.
  3. Website sends out regular newsletters to targeted audience (segmented)
  4. Website has sales funnel
  5. More marketing! Facebook ads, videos
  6. Wholesale, affiliate, etc. See post about website ideas in Evernote.

How to 3X Amazon sales?

  1. Take advantage of Amazon Exclusives!
  2. Launch many more products. Learn from Stan. See what he has. Learn from Amazon experts.
  3. Improve conversion
  4. Be very prepared for Christmas! (In stock, good marketing and sales.)

How to make $3MM?

  1. Etsy engrave necklaces and other things (Can make $250K)
  2. Website 3X (Can make $150K)
  3. Amazon 3X (Can make $426,521.77 x 3 = $1.3MM)
  4. Collaborate with Alex on something bike related (Let’s make $200K, $100K each)
  5. Remaining $1.2MM? Collab with Chinese, create more innovative products, invest in stocks, collab with hospitals for ring wholesale
  6. Learning and keeping positive with positive influence from Amazon experts, SmartPassiveIncome, and my awesome masterminds!

How to have great relationships?

  1. Have lots of fun in South Africa and make good friends!
  2. Keep in touch with my mastermind group
  3. Keep in touch with Stan and Lana

How to reach my personal goals?

  1. Wake up early every morning and seize the day!
  2. Read those books!
  3. Cultivate good habbits
  4. Better time management. Implement what I know from Tony Robbins.
  5. Better focus. Remove distractions.
  6. Play volleyball and get better at it!
  7. Lift weights to build bigger mitochondria for more energy!
  8. Eat healthy but spend very little time cooking! (One day a month)

3 month anniversary

Alex and I celebrated our 3 month anniversary. It feels like we’ve been together for much longer than that! In reality we haven’t even been togethr for 2 months, because I was in Taiwan for 3 weeks. And we missed 1 week when we nearly broke up.

It’s kind of been bitter sweet.

Really, if he has a career, and has good income and good savings, this relationship is good and we could’ve avoided a lot of struggles.

But I know that I’ve said in the past, I just want someone who loves me. And loyalty is the most important thing. And the guy doesn’t have to be perfect. Also, he has everything I asked for on my wish list.

He has blue eyes, nice body, tall, our sex life is pretty good (though right now he is stressed), looks young for his age, pretty smart, pretty funny, is 5 languages of love, has common sense, and is considerate.

Is he good for me though? Do I like who I am when I’m with him? I think these are very important questions.

As much as I like his place, and how it’d solve his problem of having bad roommates, and how I’d get to be downtown, and how we’d see each other more often…I’m very unsure about moving in with him.

He was super stressed and not horny yesterday, because of his roommate issue. He gave him the notice yesterday, and almst forgot that it was our anniversary. I felt that he can’t seem to handle issues or stress very well. That is a problem.

At the same time he was very sweet, attentive, holding the umbrella for me, was gonna take me to Season’s in the Park, the most romantic restaurant in the city! We went to Stanely Park to see some Xmas lights. It was lame. I suggested we go to Van du Sen Gardens to see more lights. It was much more beautiful there.

We had a romantic walk amongs the beautiful lights. All is well. He seemed tired so we decided to go to a Starbucks nearby, and to go to Sandbar for a romantic dinner.

At Starbucks, we were playing a game of staring. I asked that we play a game where we start out smiling. He didn’t want to do that. He just wouldn’t smile. Then I got pissed. I held down my anger though. We drove to Granville Island in silence. After I parked, he asked, Are you sure you want to date me? We talked it through, and was ok. But, I didn’t like that he was so unwilling to cooperate, and so willing to give up. Sigh. But at least we didn’t let it ruin the night. We made out some in the car, then walked to the restaurant.

We were lucky again in getting a very nice spot by the fireplace at Sandbar. Last month before going to Taiwan and China, we got a sweet spot in a restaurant in North Van too. The mood was amazing, with the fireplace, live piano music and great singing by the panist! We were sweet to each other. He was smiling. I think he was making an effort.

We discovered the day before that the psychotic woman he dated was Agnus, the girl that Jeffrey dated before me! I want to beat her up for hurting Alex and Jeffrey! So we talked about her yesterday. We talked about Alex’s Japanese girl friend after her too. It was weird talking about ex’s so much yesterday.

We came home. I was horny because it’s been 2 weeks since I saw him and 3 weeks since we had proper sex. Sex was pretty good. I think I came 3 or 4 times. He didn’t come. He wasn’t horny. But he did try his best at pleasing me.

Sleep was fine. He was so tired. I didn’t toss and turn and wake him up this time.

Ths morning was good too. We photographed his hands. He helped me with the lighting too. He was very good. And he showed me his bike tutor videos. I had more respect for him because bikes are more complex than I realized. And also, he looked so cute in the video!

My main conerns for this relationship:
1. I feel that I want him to have certain things that he does not have. Money. As in, good income and savings.
2. He gets stressed easily. Doesn’t seem to be very good at handling a stressful situation.
3. We probably can’t be a power couple. He is too gentle and not ambitious.
4. 5 years from now, will he have made the money? If so, what would our life be like?
5. Is he fun?
6. Can we travel together?
7. 20 years from now, will he have made the money? If not, will I have to pay for everything? Like Mia does.
8. Do I want to be more like him in any way? Because we’ll become more and more like each other.

Because he is so stressed right now, we are not having a ton of fun.
Because he is so poor right now, we are not having a lot of fun.
And he is stressed because he made some bad decisions and remains poor.
And he is not very good at managing his stress, thus making some bad decisions.
I almost wonder if he is unsuccessful because he’s not very good at managing stress.

But he does have potential. He’s made two successful websites. Made lots of videos.

If I believe in him, it’ll help him reach his full potential.
If I support him, it’ll help him achieve too.
I need to be more patient and less critical of him, to do the above.
And we’ve had a fun date. He has a fun side. We can have fun together I’m sure. We’ll build more fun chemistry together given more time. Plus his current stressers will pass.
Is he good for me? I don’t know. I feel that so far he hasn’t been particularly good.
Though he’s been very caring and loving. That’s really nice.
That in itself is very beautiful and rare.

Ugly Xmas Sweater Party; 3 Month anniversary coming

Oh Alex and I have not been doing well. I asked for a sign if I should be with him and got this….I wonder if this means he is not the one…sigh.

It’s only been <3 months! Why on Earth is it so difficult?

It all started with his roommate. What a fuckhead. He is ruining us.

Basically he woke Alex up between 3~5 am 3 times this past week. Alex was a zombie. I learned today that he didn’t just do that becaus he was tired. He needed time to himself. Sigh. He has that all week! But he was too tired after work each day of the week.

But if it’s not meant to be, it’s not meant to be. Imagine how bad it’d be if I moved in.

Sometimes I feel that he is more trouble than he’s worth. I’ve been sad so much this past week or two.

He is special to me because he was all 5 languages of love. And he had a good temper. And sex was good. But even all these are changing lately because he is tired and stressed. And he seems to get tired and stressed easily.

My feelings for him come in waves. Sometimes I love him, sometimes I feel nothing. Sometimes I think of him as a loser. I seldom admire him. That’s probably not a good sign. I’m not very proud of him. I try my hardest, but I did not fully convince myself. I guess I’m proud of him for always listening to me and taking action on them. Except for the roommate situation.

Also, Ireally want a guy who is more stable financially, and growing his career in a good way. Man, who knew that these things would be so important!

Ideally I want a guy who is better at business than me, so I can learn from him!

Man, if a guy is older instead of younger than me, it’s lamer that he needs to learn from me!

I was so hurt that Alex didn’t have it in him to see me this weekend. Worse yet, he didn’t message me cute things in the morning like he did the past 3 weeks.

Today, we talked on the phone and almost got into a fight. On Saturday, he agreed to let me help him look for a roommate. Today, he said he just agreed to think about it. WTF. When I told him the good news of all the potential renters I found, and how Cyndi has been helping me, he got stressed.

Does he ever get stressed easily. It’s like my anger.

Times like this I feel that he is such a loser. And I can’t stand that he can’t fix his situation. And I can’t stand that he won’t let me fix his situation either.

I’m ready to end this. It’s not gonna be easy, because, well, I thought he was the one.

But he is not.

I can’t change the fact that he is a loser. A self-justified loser. But then I guess that’s what losers do. Always finding excuses for why they had to change course. They are just running away from problems.

Please, God, I don’t want this relationship to end before I go to South Africa. I want it to be peaceful, amicable. In South Africa, if I find someone good, or not, I will end it when I get back. It’ll be better that way.

It’s partially in my control. I won’t pressure him to find a new roommate. I won’t even talk about these things.

We’ll be celebrating our anniversary next weekend. Please, please let it be fun.

Loser or Up-and-coming?

It’s been great seeing Alex transform. I encouragd him to get a new job related to bike, he did. I inspired him to make more money, he fought and got a better salary.

I suggested that he asked Steve about the direction of the company and the scooter / bike revenue split, he asked and got answers. He didn’t like getting put to fixing scooters at work, I told him to talk to Ketti, using Steve’s vision about the direction of the company as his argument, he did, and now gets to focus on bikes at work.

He’s done a lot.

But part of me is stil questioning, is he a loser, or is his success up and coming?

Can I proudly stand beside him? I don’t know. Because I don’t know if he has it in him. There’s a lack of ambition, lack of drive, lack of direction. I can’t always be influencing him. I don’t always have faith in him. Sigh. I wish I did. I wish I believe in him whole heartedly. I think I need to see grit and good decisions.

Today we talked on the phone. He is all excited about building his VR game. He wants to learn the unreal engine and build a game from scratch.

I think:
1. It’s a big project
2. He doesn’t have all the skills – 3D graphics, writing a game from scratch.
3. It’ll take him at least 2 years to get to the point of fund raising.
4. In the mean time, VR will be moving forward real fast.
5. On the other hand, he might give up before then.

He talked about refreshing his renewable energy site. He talked about building a cutom bike app. Now he talks about building a VR game.

It worries me that he is all talk. And the latest one is the least viable one. Most competition, longest time and most effort needed to get a working prototype.

I’m not an expert, but I want to guide him. I’ve been guiding him to resolve each issue so far, guiding him to success. I don’t claim to know everything, but so far it’s helping him. I think the fact that I’m financially healthier than him also means something. Sometimes I don’t feel that he has the right to claim to know anything about what’s better business-wise or financially, because he has had no savings, no credit, and was working for $16/hour part time before I came along.

Some possible traits he has:
1. Has problems working 5 days a week. Working 5 days a week drains him.
2. Focuses on the wrong things for too long. Photography, mod-building, dead-end bike jobs.
3. Is proud to be a good person. Doesn’t care as much about money nor saving it for retirement.
4. Has been poor for too long. Can’t think out side of the financial box.
5. Often a victim. Escapes instead of facing the problem.

I’m starting to think that we won’t work 🙁

1. I don’t want to grow old with someone who cannot support himself. I don’t want to have to support him. If he continues this way, I think I will have to.

2. I don’t want to always feel bad about spending money when with him.

3. I don’t want to be like him – limited vision, impractical approach to making money, victim mentality, poorman mentality, running away from problems, too weak to stand up for himself, can’t think outside the box.

4. Runs away from problems. Might run away from me.

5. He is so loving All five languages of love. I really like that about him. He can be really funny. He likes many things that I like: VR, penthouse, great view.

6. He has a good temper. He is considerate. He is supportive.

7. I really want him to succeed. I want him to be location independent. I want him to have enough money to spend on anything he wants, and things we can have/experience together, such as buying a penthouse, travel.

8. He has had success before. It just wasn’t very well-managed. God knows I haven’t managed my business very well either. If he’s succeeded twice with his sites, there’s something there.

I just called him and apologized. I told him that sometimes I have a very strong opinion about the sequence of things he should do, but that’s because I care about him. And that I trust that he’ll know best what to do. He said he wasn’t sure. But at least we are ok again. We kissed each other good night.

I don’t know if this is right, when we’ve only been together for less than 3 months, and we already broke up once, and had almost-fights 2 or 3 times. They were all caused by me though.

I cried. I don’t know why I cried. I’m stressed abous us. I’m stressed about moving in together. I’m stressed about my biz.

Sometimes it feels like I’ve been single for so long, I’m really happy and free like this. Go to bed whenever the heck I want. Eat whenever I want. Sleep comfortably all by myself.

God, please show me a sign that Alex and I should be together.