Month: December 2019

I’ve had a pretty great year 2019!!!

Made about $340K in biz, $237K in stock. So $577K income before tax!

Business made about $850K in revenue. Close to a million!

Sales on Amazon US is great even after Xmas. Amazon CA not so much, but CA grew by 1000% since last year!!!! And overall on Amazon, we grew by 50%!!!

On Etsy we stayed about the same as last year. On KT we grew by 31%.

Overall, what an amazing year!!!

And I went to Peru, Amsterdam, Prague, London, Fiji, and China! And had an especially amazing time in China!

I’m very grateful.

Now, I’m thinking about:

1. Systemizing KT
2. Growing KT
3. Moving to my own apartment by beginning of Feb.
4. Building communities of good friends
5. Creating a new biz!

New Biz:

I believe that these markets have the biggest demands: Getting rich and becoming more beautiful. Healthy is 3rd.

Dating related topics are good too.

The end goal in all of the above is to have more love!

The first one, money, is also to get more freedom, more options, better options.

Everybody wants more love.

I want to make a positive impact on the world. I also want to be more rich.

Like an actor deliberately choosing to star in a sci-fi because it’ll propel them to stardom, I’m going to do the same.

Let’s see:

1. I can visit Korea. Find an awesome beauty product / service there.
2. Keep this concept in the back of my mind and find opportunities involving wealth, beauty, health, and love.

I also want to double Knot Theory. This past year we did $670K USD in revenue. If we double, we’ll be able to join the MDS group and similar. They might require us to do 7 figures in just Amazon USA, so we need to more than double (US 2019 sales is $473K).

I’ve written an article on how to increase our sales. I’ll dig that up and update this one with it.

Let’s see:

1. More colours (25 more colours this year for 25% growth) This is the easier growth factor, so I should increase colour offerings. Make it 50 colours.
   1. Neon Pink
   2. Neon Lemon
   3. Neon Orange
   4. Neon tie dye
   5. Neon Lemon Striped Ring
   6. Teal striped
   7. Royal purple striped
   8. Aqua striped
   9. Metallic striped if possible
   10. Dusty rose
   11. Pewter purple
   12. Pewter teal
   13. Powder pink
   14. Primary Red
   15. Classic Blue
   16. Primary Yellow
   17. Oxford Grey
   18. Thunder (pottery pewter grey)
   19. Another rose gold (the real kind)
   20. Fred: White Marble
   21. Black Marble
   22. Pink Marble
   23. Rainbow
   24. Light Grey
   25. Cantaloupe (for women) or orange (for men)
   26. Primary Green
   27. Dark Green (for men)
2. More styles (Celtic, Claddagh, 8mm CF, etc) (Estimated 10% growth)
3. Push the colours to more styles (e.g. antique gold on BCF and CF8mm and 2mm, pearl white to BCF) (Depends on #1 and #2)
4. More patterns (Estimated 15% growth) (If this pans out, also a great assured way to grow) 15 patterns:
   1. Wood dark brown
   2. Wood ash
   3. Lace
   4. Rose
   5. Flower2
   6. Flower3
   7. Flower4
   8. Hearts
   9. China porcelain
   10. Cat paws or cats
   11. Dog paws
   12. Water waves birds eye view
   13. Sky / sun / cloud
   14. Xmas Snowflakes
   15. Leopard print
   16. If can have positioning: NYC or Paris
   17. Mountains e.g. Everest, K2
   18. Plaid1 (like Burberry)
   19. Plaid2
   20. American Flag
   21. Canada Flag
   22. Celtic
   23. Music (notes or wave pattern)
   24. Waves
   25. Xmas1
   26. Xmas2
   27. Ombre
   28. Mermaid
   29. World map1
   30. World map2
5. Engraved rings (even on Amazon if possible!) (Estimated 10% growth)
   1. Give examples of engraving encouraging words also
6. Better Amazon listings for better conversion (split striped rings out) (5% growth)
7. Social media advertising (FB, IG, Pinterest) (10% growth) 75%
8. Social media presence (Repost influencers awesome posts, ring or no ring) (1% growth)
9. More platforms (e.g. Walmart, eBay) (5% growth)
10. Wholesale to stores (5% growth)
11. Wholesale to organizations such as hospitals (5% growth)
12. Affiliate (1% growth)
13. Email marketing (1% growth)
14. A great video for branding and ads (1% growth)
15. Optimize Etsy listing and marketing and have more updates (1% growth) 95%
16. Increase bow tie options, optimize listings, add insert (0.5% growth)
17. [TBD] Do a kickstarter on rings (5% growth)
18. [TBD] Do a kickstarter on scarves (5% growth)
19. Amp up influencer outreach (0.5% growth)
20. SEO (3% growth)
21. Optimize for mobile (subscribe to that app) (0.5% growth)
22. Optimize website according to Shopify (e.g. add Shipping section) (0.5% growth) 100%
23. Bracelets (5% growth)

I need to know that:

It’s ok! Don’t worry! You’ll find a place!!

Strategy:

1. Look really hard around Dec 15 ~ Jan 7
2. Keep looking after Jan 7!
3. Find a storage in case it’s needed

If still no place by Jan 25, can start planning this:

1. Live with Bunny for a week or two, pay him.
2. Move into AirBnb worst case. Can be <$80 a night
3. Or rent month to month, something from Craigslist (monthly lease, sublets/temporary)
4. Move to Victoria for 2 weeks, put my stuff in storage.

Don’t worry because:

1. You’ll have a decent place to live
2. Even if it’s a yearly lease, you can probably find someone to take over the lease
3. If you don’t find your ideal, settle for great views with a pool and updated interior. No worries. Ideal can take time!
4. Yes it’s more expensive in the Spring/Summer, but the housing market is going down, so maybe rent is about to go down! Plus if you get a yearly lease, you’ll have the same opportunity again next year! It’s ok to be patient. As long as you don’t lose sight of your goal.
5. Can also move to a different neighbourhood! It’ll be quieter. No worries!

Dear God,

I really appreciate everything you’ve given me this past year. I appreciate the view of this place so much! The BC Place and Science World are both golden right now! It’s amazing here.

I’d love to move out now and have my own place. The place I wanted was rented, but I trust that something even better will turn up before February 1st! If not, I’m willing to stay somewhere temporarily, however I’d really really appreciate it if you would give me my dream place before then!

A sunny place with view of the BC Place, indoor length pool, quiet, at least 600sqft, modern decor, white walls, stainless steel appliances, light coloured hardwood floor, unfurnished, and not seeing the 33 Smithe building are my biggest wishes. A view of the waters and Science World is a nice bonus. Under $2200 including parking would be nice!

I will host parties to grow happy communities, grow an oxygen herb garden, get cool expressive furniture, revel in each day, drink blended water, dance, sing, act, laugh!!!