Next Steps

Ok let’s write down some possible next steps for clarity!

How to 10X business income?

  1. More products
    1. More colours
      1. Have tried this before. Very time-consuming to manage so many SKUs’ inventory level and production timeline. Unless we have lots of demand for each colour, this is adding a lot of overhead and pissing off factories.
      2. Alternative approach: Limited edition colours, exist just to bring fresh eyes to our site. If sells well, keep. If not, done after limited edition, and let customers know it’s sold out and never coming back.
      3. Update not-so-hot colours to say “limited edition” and add in description that they will not be replenished. “Last chance to get it” like IKEA says.
      4. Regularly explore seasonal colours, based on clothing trends.
        1. Get the calendar for when to check out H&M etc.
    2. More styles
      1. Copy competitor’s popular styles. See Section 3.
      2. Add birthstone
        1. Explore the possibility of this one with Fred or Martin?
        2. Find the manufacturer of Rinfit who has a metal attachment for their rings
      3. Open moulds for engraving designs that are popular
      4. Regularly explore competitor’s popular styles
      5. Dual coloured from Fred would be great for engraving. Which underneath colours though? Does one colour have to be black?
    3. More engraving designs
      1. Such a great way to try out different ideas! I think I can 4x our sales on Etsy by offering more engraved designs. Once the designs are confirmed to sell well, we can open mould and sell them on Amazon
      2. Ideas:
        1. Celtic knots
        2. Horoscopes
        3. Animals
        4. Hobbies – cycling, skating, swimming, hiking, golfing, sailing, kayaking
        5. Symbols – diamonds, LOTR, rainbow, other special old world symbols
        6. Quotes and self-signalling – love is love, rise up
        7. Trending stuff – diamond hands, emojis, Gamestonk, Doge
    4. Packs
      1. Like our competitors, pack of 5 or 7
      2. This works better for the low end brand
    5. Branch out to new products – bracelets, dog silicone accessories, sex toys, menstrual cups
      1. Lots of product devel and marketing effort, which adds overhead, and can distract from main product.
      2. Can test on a small scale before deciding if want to put more effort
  2. Add 1 or 2 more brands
    1. Get to sell more on Etsy, perhaps (unless just competing with KT). Lower price drives KT’s prices down perhaps…unless it’s just lower in quality. It’ll attract that lower bracket. Same price will mean….same quality, and normalizing what we charge.
    2. Cheap brand – On Etsy, no returns, only exchanges; capture cheap market, sell packs
    3. Same/higher price brand – can focus on dual colour and their engraving? Can also “silky smooth” all surfaces, and air flow inner wall.
  3. More marketing / more traffic
    1. More Amazon listings
      1. We have so few listings right now. About 5. We should try adding 5 to 10 more. This is probably the fastest way to grow.
        1. New style of striped with air flow
        2. Arc CF with air flow
        3. Edge CF with air flow
        4. Rise CF with air flow
        5. Dual inner colours 
        6. Cheap thin bands in packs
        7. If expensive, silky finish
        8. If cheap, put in packs
    2. FB ads
    3. Collaboration with other brands
    4. Paid SEO (hire someone on Fiverr)
    5. Free SEO (blogging, VA posting backlinks)
    6. PR – get articles, etc
  4. Higher conversion
    1. More reviews
    2. Better reviews
    3. Better products
    4. Better prices
    5. Better Amazon listings – enhanced brand content, better listing images and title and bullet points
    6. Amazon store front
  5. More effective marketing on each platform
    1. Is Sellerlabs doing well? How to support them to perform better?
    2. Have CA managed by Sellerlabs?
  6. Higher average order value
    1. Free shipping with orders > $35
    2. Discount when you buy more
    3. 48 hour steep sale (so people want to get as many as possible)
  7. Higher returning customer rate
    1. Accumulate points
    2. Send more emails
    3. Retargeting ads
  8. More sales channels
    1. Subscription box
    2. Wholesale accounts
    3. Sell directly to firefighters etc
    4. Sell to gyms, stores, etc
    5. Walmart.com and other online channels
  9. Better management
    1. Keep stock level steady
    2. Easy & fast new product design and launch
    3. Scalable marketing
    4. Cheap marketing (not sure where to find this yet but getting new customers cheap is key)

Action in Priority Sequence:

  1. Get some designs going with Fred
  2. Replen with Martin and set it on autopilot
  3. Start FB advertising
  4. Create more engraving designs

 

Motivation: self study

I’m motivated by:

  • Looking cool
  • Looking good
  • The increase in possibility of hooking up with cute guys.
  • Wins and successful results (e.g. $$$)
  • Progress – becoming a more capable person, or a better person
  • Becoming more attractive in general
  • Being impressive and admired
  • Bragging-rights for me and for my parents
  • Experience that is so great I can look back on it and feel amazing about it
  • Great sex
  • Petting cute animals
  • Having a great story to tell
  • Not having to pay, a good deal/discount, avoiding paying something I don’t have to.
  • Not losing
  • Not be embarrassed
  • Being respected

 

Making money feels so good

It’s amazing how life feels so much more wonderful these days, because my silicone wedding rings are doing well! It’s like being in love. Not as adrenalin filled but feels more down to earth.

I woke up this morning here in Victoria at 7am. Enjoyed the chirping of the birds, the sun, the greenery outside of my room, the morning air, the comfy douvet, my smooth skin, the idea that mom is healthy and will make me lots of food today. I feel great! I feel, life is good! And I haven’t felt that in a long time. I pray to God that this lasts, expands, grows into something that is dependable.

I notice that I’m afraid to get my product out and advertise. I do a lot of analytical work: analyze the buyer locations, improve my listing, planning etc. These are important too, but I need to reach out more, get my product known. I think temporary launch discount is ok.

I feel less of an urge to care about other things, like bow ties and Alopecia Channel. But I think that’s expected. When people fall in love, they can’t be as good of a friend, as focused at work, etc. I hope I’m not to be blamed. Part of me worries about being punished for not doing a good job with AC. AC is not racking up a ton of followers. None actually. I need to let it ride for now. Keep doing my videos, and improve along the way.

I’m really happy. I’m really happy about the potential of actually making lots of money this year. I think $100K is no problem, but I’m aiming for $1M. It’s been done, for sure!!

:))))))

Yesterday I got my 3rd review and got 11 sales! The most so far! I’ve sold 70 rings in 12 days, with just one AzonLaunch and giving away rings to 5 top reviewers. So I’ve made over $1000 from the rings! Of course, I’ve spent around $6K to get to this point, haha. Still, extremely happy.

What I’m Grateful For

I know I’m blessed. I know I’m lucky in so many ways.

  1. I have a mom who loves me and supports me.
  2. I have a dad who also loves and supports me.
  3. There’s enough money that I don’t have to worry about starving, not having a place to live, etc.
  4. I have a place to stay both at home in Victoria and here in Burnaby. Both are comfortable places.
  5. I have opportunities to make lots of money and I’m taking them right now.
  6. I have two trips coming up and they will be fun! Las Vegas, and Thailand.
  7. I’m relatively healthy and young and pretty.
  8. I’m becoming more and more helpful to people around me. I’m becoming a more beautiful person. I’m helping Summer reach her goal of work/life balance, I’m helping Deeann with her book when she has questions.
  9. I have some good friends, like Cyndi, Vanessa, Summer, Nicole, Deeann.
  10. I have access to the world – Internet, English skill.
  11. Even though I don’t have internet here, I have my phone, and the Burnaby Library is amazing!
  12. Areas I’ve been improving in: More KT online traffic, Regency now ranks for a few keywords, I’m sending out more SEOD letters, for ASM I’m getting closer to production each day. I’m definitely making progress, more so than last year same time! And I’m documenting it! 🙂

OK, BIG SMILE! On with the day!!!! You can do it Tanya! You are an amazing, smart, beautiful, charismatic, and incredible person. Live this life to the fullest!!!

Intuition, help from above, talking to Norm again

Help from Above

I feel very fortunate to be back in Vancouver again. I need some time away from Mom so I can be productive. It’s healthier for me too. I feel that I’m being helped in this way and I appreciate that. If it wasn’t because I had two knot orders and that Mom has friends over until Jan 28, I wouldn’t have gotten this opportunity to be in Vancouver again for almost the whole month.

While that’s a good thing, I wish the ASM thing would progress smoother. The rings are still stalled. God please help me. I want these rings arrive at Amazon by end of this month!

Intuition

I feel that I have become more intuitive. I felt a car related omen the day before, and yesterday I got a speeding ticket. It seemed so unexpected…I was just going to the ferry, not hurrying. I thought about Interstellar, the scenes from it, and was singing “Stay” by Rhiana. I suddenly felt really sad about how hard space colonization is, and I bursted out crying. I cried and cried and I guess I sped up. When the cops pulled me over I had to wipe all the tears of my face. I didn’t complain or defend myself…I was just confused. Afterwards I was mad and I wondered why it happened. I thought about the bad feeling I had about driving the past couple of days. I decided that, I was lucky that this was it. It could’ve been worse.

A few months ago I had a strong desire to see Norm. That one took a while so I’m not sure if it counts. Eventually he contacted me. I was looking forward to meeting him and chatting. We chatted a lot. About sci-fi and such. Though I must admit he is not as fun to hang out with anymore. I have grown better, I think. He has grown more bitter than before. It’s depressing. I do want to help him get out of this depression that seems life-long.

Seeing Norm

Last time we saw each other was about two years ago. We broke up about 7 or 8 years ago. Even though I still regret sometimes over how long we dated, he was nice to me and good about my alopecia over these years. In a way my self confidence improved somewhat. During our relationship I was very short-tempered and sometimes insensitive. I feel that I should at least help boost his self-confidence this time around.

I asked him to consider focusing on becoming happier before he dates again. He dropped the conversation. We talked again when I told him that my mom wants to set him up with a girl. He agreed that I was right that him being pessimistic all the time is not a good strategy for avoiding letdowns. Still, I know he still wants to go on dates. It’s his life.

There was a time I can’t live without him. I felt that I can’t “not know him”. Now, I can still braindump on him and he’ll listen to me for hours, but I have changed. I find him so un-stimulating, narrow minded, and not all that smart anymore. A TED talk I watched recently said that it’s damaging to the brain to think negative thoughts a lot (also bad diet, smoking, chemical exposure, diabetes, etc). Seems true in his case.

I want to help him though. I want to ask him to develop a positive habit this month. For example, try to not say or imply anything negative about himself / the situation 🙂

This year and a summary of 2009 to 2014

Oh it’s the first day of the new year!! I’m so excited!!

This year I will make very measurable and very big advances in life. This is going to be the biggest year yet.

2009 I quit my job in April. Decided to start Knot Theory. Met Aaron, Alice, Joey, and the branding company. This year I had my first branding experience.

2010 In Feb I did my first photoshoot – the Duello. In March I turned 30 and launched Knot Theory. Had a good party with a keg and about 25 friends. Had sex on Jason’s couch with someone I later found very unattractive. In June I met Cyndi! I founded the Alopecia support group in August. In November I went to Cyndi’s Noveween as Lady Gaga in a meat dress.

2011 is a year of getting lots of exposure for Knot Theory locally. West Ender, Breakfast TV, Homorrazzi shoot, Men’s Fashion Week, selling in MASC. Had my first Kickstarter which went fine with the help of all the supportive friends. I met Summer, Ross, Anna and Wilson. I dated that French guy Nicholas for 4 months. I learned that if I didn’t like the experience and the guy wasn’t very hot, I remove him from memory.

2012 was a cool year. I had a cool birthday at Opus. Everyone wore bunny ears. I went on Dragon’s Den in April. In October I raised $14K on Kickstarter. In November we had a James Bond photoshoot and I met Patrick.

2013 was a big year because in March I “came out” and told the world about my alopecia. I also embarked on my Shanghai vagabond journey later in the year, Oct/Nov. I saw a lot of things in China and I met lots of people. It was the best year of sex, in quality and quantity. Patrick up until May. Josh in August. First Asian guy in December. Idriss on NYE.

2014 has been a big year too. I discovered my love for location independence after returning from Shanghai in April. I had my first failed Kickstarter project, but discovered the importance of learning from the best. Knot Theory got on AskMen. I lived at Aunt Jane’s from April to Oct. I took courses. SEOD and ASM. I know that I will make lots of money from now on. Moved home but felt fine about it. Just a place for me to not pay rent, keep Mom company, and figure out what to do and where to live next. Got my first SEO client at end of Oct. In Nov I went to SF. Idriss and I crashed and burnt and I predicted that in my dream. Friends with Norm again. Got PADI open water and dry suit certified. I met Dan MacKinnon on the flight to SF and learned that I’d love to travel the way he did in Australia: like a free, adrenaline-seeking 20-something. Feels like for the first time in a long time I have a much more concrete and promising plan for the coming year. Oh, and I’m on Invisalign. I like that for several reasons. I’m taking action. It’s gonna take gradual, consistent push to align my teeth that’s my theme: consistency. I don’t need to see results overnight. I just need to see progress and have a concrete goal that I can reach at a foreseeable date!

2015 is going to be an AMAZING year. This is going to be a year of making lots of money, pushing my boundaries, learning a lot about myself, becoming a better person, and realizing many of my dreams.

Happy New Year 2015!!!

This is a special year. I can feel it. 2015, the year I make it to the mountain top!

The growth that I have experienced over time as allowed me to come to this point. More and more I’m loving who I am and who I’m becoming.

More and more I know how to get what I want and what I need. Or, rather, more and more I know what I want and what I need.

This year, my direction is clearer than ever. I want to be free:

  • Free to live anywhere – location independence
  • Free to do anything – time and money abundance
  • Free to be – overcoming limiting beliefs

With ASM, SEO, and KT, I’m getting closer to the first tow. I have fairly concrete goals. I want to focus and sell products on Amazon. I want to get 20 SEO clients, and use it to fund ASM. I’ll focus on the bridal sector for KT, getting into 10 bridal boutiques.

I wanted to learn a few things this year too. I decided I wanted to learn to sing. But I didn’t realize until NYE that it’s not about getting good at singing, it’s about being able to do something I suck at in public! THAT is my true goal. To be less self-conscious. Then I realized, this is what livingly freely is all about. It was that same liberating process when I told the world about my alopecia. Then I realized, this is what life is about.

All the burden we place upon ourselves. I can see it in my actions. I can hear it in my voice. I can feel it, when I’m around Mom. Now that I know this, my goal is to remove my mental blockers one by one, until I am as free as a wild little kid!

Mom is great. She has done everything to her best. Especially nowadays. She is so supportive, and taking such great care of me. But there are cultural burdens placed upon her. She is so judging. So appearance focused. And she voices her opinions loudly. I know exactly where my self-consciousness – the feeling of everyone judging me – came from.

On NYE, I told Mom my new year’s resolution is to overcome my fear of singing in public. I told her how she messed me up. I think she was a bit hurt by it.

I was also trying to think up something for us to do on NYE. She didn’t want to do anything. She didn’t want to go out nor celebrate. She said I could feel free to go to Ainsley’s brother’s party.

But I’m not her. I’m old enough now, and mature enough, to make wiser decisions. I tried to look up things for us to do to make the NYE memorable. It was hard because she didn’t like any of those things. I turned to Cyndi for help. She suggested a bunch of things that wouldn’t work. Then, she said, you should go to a karaoke bar! It was a brilliant idea!

It was hard for me to do. I rarely dictate what Mom and I do. Through all the years, each time I came home, I never suggested that we do anything. She’d go out to dance and I’d work on Knot Theory. The only thing we do together is her cooking for me and me eating.

So not only did I have to overcome this barrier, I have to book us a Karaoke bar to get over my fear of singing. But excitement took over fear and I did it! We had fun! I’m so proud of myself. Mom did well too.

We arrived at Lotteria’s at 11:05pm. James the Korean owner put some cloth mic condoms on two mics and gave them to us. He led us to a small room, painted red and equipped with strobe lights. He showed us the giant Korean remote control, and found us some English songs. Even as we sat in the karaoke room, Mom criticized the person singing in the next room. There’s just so much judgement, always. But that’s ok. She is already a million times more awesome and less judging than many Asian parents.

I was hoping that they would have Rhianna’s “Stay”. I love that song in part because Patrick sang it on the very last night we were together. I also listened and practiced singing it a hundred times while driving, because that was the only song on Mom’s CDs that I liked. But they didn’t have that song.

Mom taught me to sing “Stand by your man” instead. It was a nice song, but the lyrics are a bit outdated. It was fun though. Mom would guide me so I know how to sing it. She is really loud though. I can’t really hear myself most of the time.

We also sang Basketcase by Green Day, My heart will go on by Celine Dion, It’s my life by Bon Jovi, and some songs that neither of us can sing, like It’s gonna be a good night by the Black Eyed Peas.

In the beginning Mom will point out I missed the tune. She got better later on and would tell me that I was pretty good.

Suddenly we realized it was midnight so we did a countdown and hugged.

We also filmed each other with her iPad. It was pretty funny to watch. I had fun singing. If I knew the songs better it would’ve been even better. Mom said she had an ok time. C’mon. Sure beats sitting at home doing nothing but watching Taiwanese political talk shows!

Then we came home and had onion wine. I’m really proud of myself today. I love this action-oriented me! I love that I took initiative! I love that I overcame my long time fear! I love that I’m making Mom more accepting too! 🙂