Month: December 2016

1. Grow email list – pop up to give 10~20% off on first order – there’s a plug in
2. Reviews – there’s a plug in
3. Ring section directs you to a new part of the site – new shopify site at a discount (ask Clement or use Bill Alexandro or Chris G’s code)? new url? new shopping cart? new mailing list?
   1. buy new url
   2. set up redirect in shopify
   3. set up new site in shopify? This will be the most difficult part – reverse site with landing page concept
4. Its own blog – can build once the site is set up
5. Niche markets content – how to, features for the niche, etc. – can build once site is up

 

 

Begin with end goal in mind. In 2017, I will make $3MM USD in revenue, $1MM USD profit.

Ideas:

1. Tony Robbins course will teach me how to ramp up Knot Theory
2. Give away a Free ring on the post card. That will help me gain emails! Hard to say no to free
3. I noticed that many brands are actually very specific. Oakleys for glasses, Icrebreaker for merino wool clothing, Nike for shoes (but also apparel). It is okay to stick to just one very focused niche per brand
4. For broader brand ideas, look to Bed, Bath, and Beyond
5. For great Amazon category ideas, look to BBB and Costco, and great sellers on Amazon
6. I’ve wanted to seek something that is more persistent…but everything has a life span. Don’t get too hung up on that.
7. Homeoutfitters and Dollarama pretty much dictates what not to sell.
8. BBB and Costco – model them but do better or have something unique

 

Some ideas seen at BBB today: (Note it’s not as much about kitchen nor sports…even though they carry some of those too)

1. bed wedge ($140 foam wedge)
2. pillow covers (I’m drawn to bedding..need to be unique tho..special fabric somehow)
3. garbage bins (stackable)
4. bathroom stuff in general (not very giftable though)
5. spa pillow
6. Observe what has a big and constant section (at the back, on the shelf)
7. Robes (expensive and quite timeless)
8. Minus33 Merino Wool is a brand to check out (two products generating $80K/month)
9. Sunglasses. Worth creating a singular brand for?
10. “KOR” might be too boring? Think about GoPro.
11. “Smooch” with “Red Smooch” line for period stuff. Red “x” stitching to show off brand (it’s a kiss!). Other info printed on inside. No tags.
12. Other lines such as “Smooch of the Day”, “First kiss”, “Smackin’ sexy”, “Sucking face”, “xoxo”
13. Brand called VOYA, or BORA, or KORSICA, or FLUX (merino wool, temperature control. very common name tho)
14. More category ideas:
    • Entrepreneur
    • Travel
    • Workout
    • Beauty accessories
    • Toiletries for travel
    • Home stuff for young ish ppl

Ideas at Costco:

1. Merino wool base layer tops and pants, touques, socks
2. Kids books and toys seem popular
3. Observe what has a big and constant section

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To make $3MM/year, I’ll need to make $25oK/month.

If taking six months to get ready, then I need to aim for $500K/month.

Biz facets:

1. Silicone wedding rings – aggressive ads, promo, post card, funnel, influencer marketing; getting into chains stores such as jewelry stores; SEO content for mom, dad, firefighters etc – $200K/month (need to 5x the sales)
   1. I know there’s enough market for it. Qalo does $11MM/year. Total market at least $20MM/year.
   2. In 2017: $470K on Amazon.com, $40K on Knotheory.com, $55K on Etsy.com, $33K CAD on Amazon.ca; Total is about $600K USD
   3. Amazon can probably scale just a little bit more. 20% more ($600K)
   4. Etsy probably just 10% more ($60K)
   5. Knotheory.com can probably 5 times ($200K)
   6. Total is probably just $860K.
   7. Need more platforms to bring it to $2.4MM
2. Photobooth props – $30K/month ($360K) ~ $50K/month ($600K) (see also notes on how to sell more props)
   1. Girls Night out – Feb to August – $20k+ ($160K)
   2. Chic Birthday – April to Nov 15 – 3000BSR – about $10k/month ($75K)
   3. 1st birthday girl – Jan to October – 5000 BSR – $6K/month ($60K)
   4. Sweet 16th – Jan to Oct – 5000BSR – $6K/month ($60K)
   5. Pirate props – Feb to Oct ~8000BSR – About $4K/month ($40K)
   6. 40th adult – Jan to Oct – 10000BSR – about $4K/month ($40K)
   7. 40th women – Jan to Oct – 15000BSR – about $3K/month ($30K)
   8. 50th adult – Jan to Oct – 15000BSR – about $3K/month ($30K)
   9. 60th adult – March to Nov – 15000BSR – about $3K/month ($30K)
   10. Hawaiian – Mar~Sep ~8000BSR – About $4k/month ($30K) – 162 22
   11. NYE – Dec – Can do $25K (37 a day average, can sell 1500 sets)
   12. Grad – March to July ~10000BSR – $4k/month ($20K)
   13. If do all 12: $160+75+60+60+40+40+30+30+30+30+25+20=$600K/year
   14. But probably can’t sell until June (need to create them)
   15. Can sell on Etsy too!
   16. And Amazon.ca
3. Sunglasses x 6 – $40K/month
   1. Helios Arc
   2. O.R.B.
   3. Contacted Jeremy to research
   4. Customers don’t seem to be brand loyal
   5. Wayfarer and Aviators are classic. In black and brown turtois shell
   6. Blenders doing lots of social media (easy to give this away)
   7. EyeLove doing lots of charity
   8. How to differentiate? Find more success example
      1. good name
      2. good brand image
      3. military grade something
      4. great warranty
      5. charity – seems important
      6. influencer marketing
      7. Eyelove – Charity a huge component
      8. Duduma – price
      9. Blenders – cool factor I guess
4. Merino wool base layers x 6 – $40K/month
   1. There are factories in Canada
   2. Costco makes them too cheap
   3. Can still sell on Amazon tho
5. Period Panties x 3 – $20K/month
6. Bedding items x 4 – $20K/month
7. Bath items x 4 – $20K/month (BBB inspired)
8. Something else 1 (a subcat per Jeremy’s recommendation) – $40K/month
9. Another subcat from Jeremy (ask him for ideas) – $40K/month
10. Something made in USA, Canada (bath bombs) – $25K/month
11. Idea from Canton Fair, or dropship (cat lovers, moms), or power sellers, or affiliate – $25K/month

200+30+40+40+20+20+20+$40+$40+$25+$25= $500

 

I finally understand why it hurts so much that Brad didn’t reach out to me since Friday, and that we didn’t have sex since…about two weeks ago.

I’ve been crying every day. It’s a deep down pain. I can’t stand up…I fall onto my knees and I pray. I want to curl up and…die.. It’s so painful.

I’m realizing that, this year, I’ve been rejected so many times. Not one decent guy wants to take me out on a date. Not one decent guy wants to invest in me. Not one decent guy persist. Why?

Matthew, Patrick, Fin, Brad, Max, Will….they ALL disappointed me before anything even began. They just don’t really like me that much. Except Matthew I guess. But not enough to persist.

It’s not even like I was asking for a lot.

There’s Sam who wanted more, but he is 25 and a fucking moron. And Blake who actually took me out to a nice dinner, but he is a bi-polar drug addict. And he surely didn’t treat me nearly as well the next time.

 

So forget about decent. There’s just no guy that wants me it seems.

Why?

I’m beginning to feel the reality of being alone forever.

 

 

I’m starting to realize that love is just as important as health and wealth.

Well, health and wealth are awesome. Being in pain is no fun. Being poor is no fun. But, having no love…that’s a harder thing than I thought!

It’s not going very well with Brad.

Sex is fine. He is polite and fairly sincere. I can’t pick out anything very wrong with him.

But, he isn’t very curious about me. He doesn’t take a lot of initiative.

It’s so painful.

It makes me wonder why I’m so unlovable. No one wants to date me. No one has put serious effort into me. Ever.

Is it my hair? Is it my vibe? What is it???

Matthew Hussey said that, be a train that is leaving, not one that has reached its destination. He says to let the guy know that you like him, and be willing to walk away.

I want to say to him:

I’m attracted to your personality, I enjoy how you look physically, and I like what you’re doing with your life. Plus we had such a cute start…

But it’s important to me that a guy is curious about my life as I do his, and that we genuinely want to see each other often…even if we can’t meet, we still check in and say hi.

Basing on that you hardly talk to me, I’m guessing you’re not that interested…and with that I just can’t be turned on.

Sigh. What’s the point of saying all that. He is just not that into me. But then, no one is. Not Matthew. Not Patrick. Not Josh. Not Fin. Not Max.

None of these guys want to date me. Wanted more than sex. Wanted to treat me well.

No one has wanted to date me in the past 4 years. Wow. No one. What’s wrong with me?

Is it me or is it the city?

Is it that stage I was in in my life?

Is it my current age.

Sigh. I don’t know. I want to not think about this too much. When it comes, it comes, I guess.

I’m putting my best foot forward. I’m going to events where I think I’ll find people I’m attracted to. I’m even online on those dating apps still. I think…that’s all I can do.

I just feel so sad though. There’s so much frustration. When you want love and there is no love. I’ve been crying every other day.

Is this a simulation? If so, can I ask for love and get it, please?

Dear God, I want a loving boyfriend. A boyfriend that warms my heart and my soul. A boyfriend that I love and loves me.

Thank you.

I’m looking forward to going to Austin!

At the same time, I’m busy and sad.

Busy because Xmas shopping has begun, and the 4 pack metallic ring shipment is just coming in now.

Sad because, lacking someone to love me makes me sad.

I thought about what I think of Brad. What’s wrong with me? Why does he make me sad?

He is not curious about me and my life. I think that’s what it is.

And he doesn’t think about me very much.

And knowing that makes me sad.

Maybe he requires more time to fall in love? Should I give him more time?

Perhaps. But I’m going to go on more dates, and I’m going to stop asking him to come over.

I shouldn’t be sad, but I am. I can’t just like someone a little bit and sleep with them for long periods of time. After a while, I start to want them all the time, and that’s when a friends with benefits issue come in. I can’t communicate my desires.

Cat did communicate…she asked Sean, “Is there an opportunity to do more?” And they went to see movies. Problem is, now they are like boyfriend / girlfriend sort of, and he is still living with his girlfriend.

I know I’m doing all I can to find more options, more guys to date. But it takes time. I need to be patient.