Category: ASM

Biz: PPC ads with Sellozo; Scope manual ads

  1. Turned on Sellozo management for these poorly converting ads.

Start time: April 11, 2018, 7pm.

Will check back in 1 week.

 

2. Searched for “silicone wedding rings”. For the men’s rings ranked on pages 1 and 2, downloaded the search terms via Scope. Cleaned up dup’s with Helium.

Copied search terms that have generated at least 1 sale, and created manual ppc ads for these rings:

  • Black 6mm size 11
  • Grey line Size 10 or 11
  • Dark grey Size 10 or 11
  • Dark Silver size 10 or 11

Phrase match. $30/day budget.

Will have Sellozo manage them. (waiting to sync)

3. Added the search terms that Scope found, to some popular rings. See file: Scope-2018-04-11-keywords-NoDup.odt

NYE 2018 Props: Notes on how to sell more in 2017

Some ideas and revelations:

  1. Start sea shipping in Mid September
  2. Estimate selling 1500~2000 set
  3. Start selling in Mid November
  4. Combine NYE decorations and wearables
    1. ceiling hanging things
    2. hats are popular
    3. crowns and horns are good too
  5. Sell corporate-party-friendly sets – maybe a funny office add-on one!
  6. Offer business price
  7. Offer bigger package with repeat pieces so it can be priced at $20
  8. If can have parent-child in this category,
    1. create sets of $17 and $30, maybe. Too expensive, don’t get ranked.
    2. Perhaps year pieces can be an add-on purchase
  9. Design something with no year on them (or more pieces without the year) so that:
    1. Can sell them the next year (but will have to pay storage fees)
    2. Customers can reuse them and will see more value in them

PBPBox sell about $26K/month:

https://www.amazon.com/PBPBOX-Photo-Booth-Props-Creative/dp/B01M11XBJ8

Hats are popular and these ones sell about $18K/month: (no year on them)

https://www.amazon.com/dp/B01NBJHUS7

Hanging Swirls (no year on them), doing estimated $30K/month:

https://www.amazon.com/Amscan-Rocking-Hanging-Decorations-Silver/dp/B0092W9AS0

But then, Ash and Parker (me!) is doing an estimated $28K/month

Erm….that’s not true. If I sell 40 a day (doing that about now) then it’s $20K/month.