Knot Theory expansion

In the next 12 months or less, Knot Theory will be doing >$1M USA in revenue. I can feel it.

We are growing on Amazon, Etsy, Shopify. We’ll be expanding to Walmart.com and Sprocket.

We are adding 80% more SKUs.

Will be doing ads with Cyndi.

Will be doing more ads on Etsy.

Will be doing videos on Amazon, our website, and Tiktok.

Will be revamping our IG feed.

Will be doing engraving.

Will be creating a group called Knot Theory Test Track.

I’m all settled down in Vancouver, not travelling this year. This is the year of expansion!!

The past 30 days revenue:

Amazon US: $45K USD

Amazon CA: $10K CAD ($7.5K USD)

Amazon EU: $1.2K USD

Etsy: $7K USD

Knotheory.com: $4K USD

Total: $65K USD = $88.76K CAD

If we keep this up, this is $1M CAD / year already!

I have a feeling we’ll do even better than this. If we do 30% better, we’ll be doing $1M USD  / year.

I really want to join the million dollar sellers club as soon as possible. Hopefully less than 1 year from now.

So I need to look for ways to double, triple our sales.

I think in the next 3 months we can grow to:

Amazon USA: $60K/month

Amazon CA: $10K/month

Amazon EU: $2K/month

Etsy: $10K/month

Knotheory.com: $6K/month

Walmart USA & CA + Sproket: $2K/month

Total: $90K/month

That’s a 38% growth target.

I’m anticipating 25% growth from SKU growth, and 25% from engraving and boosted videos, ads effort and ad spend.

 

Stressed about stocks

I have been so immensely stressed about my stocks (and mom’s) and I can’t shake that feeling!

At one point, all the stocks that John had advised me to buy, had made $1M CAD in total.

That was less than 3 weeks ago.

Now, they are down to maybe $200K.

And they might keep going down. Sigh.

I kick myself for not selling them at that point.

I even felt that they would come down.

I guess I was afraid to miss it going up even higher.

But seriously, $1M! I should’ve taken the profit.

I’ve been trying to so hard to not feel stressed and sad about this, but sometimes my whole body goes numb all over again.

I feel immense loss for the loss of profit.

I know I need to look forward instead of backward.

Fucking second wave. I hate it!

How I wish it’d all come back.

I was so greedy, hoping for $2M.

When the going is good, I expect great.

I should know that I’m blessed already.

I’m here in Victoria. Guan Yin scripture beside me.

She was there for me when I first started making money with the rings. I always feel so appreciative and watched after when I’m in the scripture’s presence.

This helped some.

I have faith that everything will be great!!!