Ring Market Size: About $15MM

So according to a quick online search, Qalo makes $11.4MM in year 2016 (or 2015) and has 47 employees.

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Qalo also has, as of Nov 25, 2016:

  1. Facebook fans: 493,720
  2. Instagram fans: 99.3K
  3. Pinterest: 1.8K (very pretty and well-made)
  4. Twitter: 19.1K

Knot Theory’s revenue for 2016 is about $500K

  1. Facebook fans: 1882
  2. Instagram fans:
    1. @knotheory: 924
    2. @knotheoryring: 292
  3. Pinterest: 800
  4. Twitter: 1229

Enso Rings

  • have metallics now, in copper; expensive
  • have super thin women’s bands (can copy that)
  • expensive
  • made in USA
  • great SEO, great website with reviews
  1. Facebook fans: 67.9K
  2. Instagram fans: 12.4K
  3. Pinterest: 248
  4. Twitter: 7233

Estimating that there are 6 sellers making about the same as me on Amazon and their websites, that’s $3MM total.

So the market size is about $15MM as of 2016, possibly more.