How to Win at Birthday Tees

Research Findings:

  1. Teehee shirts is the most popular birthday tee for masculine ones
  2. Sells about 30 shirts a day. So $10K profit per month
  3. They do advertise though. So maybe $10K CAD profit per month
  4. Customers mostly buy for: son, dad, husband, daughter, self – in that order
  5. Has 2 competitors only, and both suck.
  6. They have great main images – cozy cabin feeling, general masculinity that fits everyone of all ages, great designs
  7. Great reviews
  8. They can do glitter too, but it’s not hugely advertised / displayed
  9. Weakness: none that I can see.

What I can do better:

  1. Offer some more vibrant colours based on what people actually buy (based on review photos)
  2. Better design for “Vintage” – maybe base on vintage wine labels
  3. More colour choices and shirt style specifically for “Vintage”
  4. Vintage, followed by, “Aged to perfection”
  5. “Chapter 62” (maybe Harry Potter style?)
  6. “[Name]. The Man. The Myth. The Legend.”
  7. NZTees