How to win big this Xmas?
Timeline:
October 21~29:
– Give Martin all ring designs
– Go to point roberts to sort out striped green/blue rings
– Have a plan for AE deals
– Get on call with Sarah @ AE
– Get on call with Jerry @ Wesol – form distribution plan
– Give striped rings to Elena; give her printed bow tie barcodes too; drop off bow ties with Elena
– Pick up bow ties from Elena; Take photos of bow ties
– Go through marketing agencies and contact a few for ideas, possibly meeting
October 30~Nov 15
– Tinker Knot Theory website
– SEO Etsy website too
Nov 15~22
– Set up interviews with marketing agencies
Nov 22~
– Interview marketing agencies
1. Really take advantage of Amazon Exclusives
– Get on phone with Sarah to devise Launch Plan
– Set up Lightning Deals
– Set up Deal of the Day
– More lifestyle photos (winter ones) Close of up hand holding for AE
2. Have a user friendly website that converts sales
– Better menu
– Attractive and informative splash screen with action button
-SEO (blog, etc)
3. Have great offers for existing customers
– Have separate mailing lists for ring customers and other
– Email offers
Bow ties:
– new ones
– pretied ones
– Elena: Sew labels
– Me or Alex: Take bow tie photos
– Available on my website by Nov 25th
Rings:
– new stackable women’s
=>braided, olive victory rings, mobius, vintage style, heart rings, butterfly bow ring
– new mens rings
=>tire rings, hammered rings, standard rings if can custom engrave, checker plate, wood grain(see desktop image),
– new matching rings