From 2017 to now:
- For each design, size, color (rank by each) and for each channel and region. Month to month data (to see the trend)
- traffic
- traffic from each source (FB, IG, etc)
- conversion rate
- repeat customer rate
- product return rate
- ad spend
- revenue
- profit margin
- ranking for major keywords
- keywords generating revenue? Can we see this in the PPC download file?
- Product sales: which products take up what % of sales
Main data I want to get right now is:
- What designs, sizes, colors are the most popular so we can use this data for future designs
- Which ones to eliminate (are the metallics return rate too high? giving us bad reviews?)
- What’s the overall trend
- Conversion rate, ranking, traffic, sales – see what it is now so I can see if the changes we make this month will improve this number
Monthly:
- Teach VA to compile the metrics data
- Ad spend and conversion rate
- Sales compared to last year and the year before (same time last year)
- Revenue compared to last year and the year before
- Traffic compared to last year and the year before
- SEO and Amazon ranking
- document my changes (such as adding keywords) so to track effectiveness