Metrics: What to know?

From 2017 to now:

  1. For each design, size, color (rank by each) and for each channel and region. Month to month data (to see the trend)
    1. traffic
    2. traffic from each source (FB, IG, etc)
    3. conversion rate
    4. repeat customer rate
    5. product return rate
    6. ad spend
    7. revenue
    8. profit margin
    9. ranking for major keywords
    10. keywords generating revenue? Can we see this in the PPC download file?
  2. Product sales: which products take up what % of sales

Main data I want to get right now is:

  1. What designs, sizes, colors are the most popular so we can use this data for future designs
  2. Which ones to eliminate (are the metallics return rate too high? giving us bad reviews?)
  3. What’s the overall trend
  4. Conversion rate, ranking, traffic, sales – see what it is now so I can see if the changes we make this month will improve this number

 

 

 

 

Monthly:

  1. Teach VA to compile the metrics data
  2. Ad spend and conversion rate
  3. Sales compared to last year and the year before (same time last year)
  4. Revenue compared to last year and the year before
  5. Traffic compared to last year and the year before
  6. SEO and Amazon ranking
  7. document my changes (such as adding keywords) so to track effectiveness