Rings – Next steps

I’m a little scared to take the next steps. So let me write this out to help clarify my own vision and help me feel more confident about my decisions.

  1. Rings
    1. I have the women’s collection colours readily picked. I will get Martin to sample all the colors. Sort out the fact that some colours are inconsistent and find a solution. e.g. Always go darker if in doubt. Always check in sunlight. Avoid translucency (we want opacity)
      1. Black grey and white already done
      2. We can use existing purple pyramid
      3. Still need to sample 8 colors (possibly more to choose the right one)
      4. Also try 3 metallic (for the Iguana collection perhaps, and pearl white)
      5. Black sparkles and more glitter based (Xmas)
      6. neon (maybe later)
      7. light blue and light pink (pearlescent?)
      8. rose gold still popular I think
      9. chevron rings for women
      10. filigree rings for women (try hollow and not)
    2. Men’s collection (sample on the right rings and sizes)
      1. Paramedics blue/white
      2. Black and purple perhaps
      3. Red white blue
      4. copper comfort fit
      5. orange and blue
      6. solid red
      7. gear ring would be a cool idea (steam punk)
      8. mountain ring (speak to the people!!! hikers, climbers; try pre-order)
    3. Get started on brand identity and tone of voice and then design packaging
    4. Ring box option? Gear for Xmas
    5. What are some other preps for Xmas?