New Year New Plan 2019

I know what to do now!!!

I realized last night and this morning, 3 things:

  1. I really want to build a comfortable place to live in
  2. I need a lot of money to do this, because I’d like to first provide a new house for Mom and a nice place for Dad to live in, or at least at around the same time.
  3. I need to have a revenue of $1MM a year at least, so I can join the MDS group with Stan.

You see, I suddenly realized that, Baby Bibi will reach $1MM in sales so soon. 6 to 12 months. Once they do, I’ll be left on the outside. I need to hustle!!

And if I’m in the MDS group, I get so many benefits to help me get even further in business.

All I have to do, is to triple my sales!

I realized recently (omg so many realizations, I love it!) that adding comfort fit had really increased the sales I wouldn’t have had. I mean, I knew this with the colours that I had. I was smart to add so many colour the first, second year of my Amazon business. But I stopped, because my manufacturer’s MOQ was too high, and mold costs are high.

But now, with Martin, MOQ is lower. We have exclusivity. So, let’s re-evaluate!

I’m very excited about all the expansions we can do, at all the different levels. By this time next year, Knot Theory will be #1 in silicone wedding rings!!! Mark my words!!!

Amazon is a great place to increase sales, but not profit necessarily. Once you’ve found something that generates sales and profit, it’s time to focus on expanding that niche!

  1. Product Level
    1. Small batch laser engraved patterns to test out new designs without opening new moulds
      1. Hearts, equality, crossfit,
      2. Logo for sports teams, gyms, events (crossfit games)
      3. See-through engraving for holes
      4. More colors, especially pale gold, mermaid/peacock, and whichever is trending next (iPhone and Apple watch colors too)
      5. Customization – engraving on inside and outside, motivational or gift-friendly or wedding-friendly
    2. Also sell bracelets – very nice looking ones
      1. Also engraveable
      2. Classy unlike the current ones
      3. Beaded bracelets
      4. Motivational bracelets
      5. Road ID bracelets
      6. Teething bracelets
      7. Customizable words
      8. Adjustable length
    3. New Designs
      1. Step Edge
      2. Celtic and filigree
      3. Faceted
      4. Ask focus group
    4. Parallel Products
  2. B2B Sales Level
    1. Kent
    2. Stores
    3. Amazon B2B
    4. Hospitals
    5. Firefighters
    6. Police
    7. Army
    8. Mom groups
    9. Army Wife groups
    10. Wholesale on website
    11. Tradeshows
    12. Gym, sports teams – approach for collaborations and custom engraving
  3. B2C Sales Level
    1. Focus group / Many Chat
    2. Returning Customer – monthly new release and other reasons to come back. Easy birthday gift etc. Gift draws for people to win. Tell them recent buyers only?
    3. Number of purchases per transaction – Couple matching rings to encourage buying in set. Upsell tools.
    4. Frequency of purchase – more new releases, newsletters/manychat, sign people up for manychat in followup emails, know customer’s birthdays, know their taste so when a similar ring is released, we can promote to them.
    5. Making life time customers – membership and member forever discount
    6. Allow people to donate with rings to causes they believe in
    7. Allow people to buy in bulk for themselves too – especially engraving – 3 for $5 more. Save on shipping too.
    8. Allow people to buy for the whole (extended) family and loves ones
    9. Engrave different messages and dates for your loved ones
  4. Marketing Level
    1. IG, FB, Youtube, Google Shopping and Display Ads. What other places?
    2. Better photos and videos

Bracelet:

  1. great fundraiser
  2. ideally:
    1. has a story
    2. helps community
    3. cheap to make
    4. earth friendly – eco materials, recycled materials
    5. looks good on everyone
    6. adjustable in size
    7. easy to customize
    8. can have many colors

 

How do I want to live this life? What is the story of my life? Role models?

I want to live a life free of stress. But maybe just temporarily. Some stress is good.

I want to build dream houses.

I want to have a comfortable home to live in.

I don’t have a burning desire to live around the world.

But I do want very interesting friends.

I want to be a very interesting friend.

I want to make a positive impact to the world. Starting with alopecia.

IDEAS:

Recycled tire: http://www.itoproducts.com/recycled-tire-bracelets/bracelet-options/

Cool designs, sorta:

Fundraising On Your Wrist With Xbracelets


https://www.positivepromotions.com/friendship-bracelet/p/osa7242/
https://www.bravelets.com/

Very cool company: https://www.instagram.com/puravidabracelets/

Bracelets from ghost fish nets: https://bracenet.net/en/products/

Check most common fundraisers (cause and demographics) for ideas: https://www.gofundme.com/discover

Recycled sari fabrics: https://anindilyakwaarts.com.au/product/18-5139-fabric-and-ghost-net-disk-earrings-with-shell/