Audience
Married couples who want to buy for each other
Husband who wants to buy for wife
Wife who wants to buy for husband
Wife whose husbands are in hands-on work
Channels
Facebook groups
Pinterest groups
Manychat – cheap buyers – need to be creative – need incentive
Mom blogs, fashion blogs
Influencers
Facebook Ads – video, slide shwo
IG Ads – video
Our emails
Our IG
Our FB
Our Pinterest – better conversion than IG
Our blogs – first entry
Our website – better homepage, upselling, sales, more reviews
V Day gift idea websites
Latest trend websites who might have a V Day special
Ideas:
- Gift Card – 2 hours (for him, for her, for couple for weddings)
- Gift guide – 2 hours
- focusing on matching rings, as well as for him, for her specials (can re-use this too, for bloggers, other websites)
- can also categorize by price ($100 and under, $50 and under, $20 and under, and include scarves, bow ties)
- Ryan can make this. Will take me 2 hours to mock up content
- Update our homepage banners – 2 hours
- Creative Market or Ryan or both
- Update Amazon store front with the same graphics as homepage – 2 hours
- Creative Market or Ryan or both
- Email gift guide – 3 hours
- Need to consolidate mailchimp first (2h)
- Draft email (1h)
- Post gift guide on IG and Pinterest – 2 hours
- Jay can do this
- Need pinterest and IG friendly versions – Ryan or Jay or me
- 2 days to do the above
- Create a little V Day gift ideas video (2 days)
- https://www.youtube.com/watch?v=27G46NyLnw0
- Contest – photos! (post V Day? Your romantic photos?)
- Contest – 1 hour
- stories! with photos? Ask your customers to submit their best (or worst) break-up story in 140 characters or less on Twitter. Pick the best break-up story and give them a shout out on social, and a (grand) prize for sharing their story.
Or terrible date story
Or vintage love story
Pick 2 or 3 from above, and do one contest each week leading up to V Day
- stories! with photos? Ask your customers to submit their best (or worst) break-up story in 140 characters or less on Twitter. Pick the best break-up story and give them a shout out on social, and a (grand) prize for sharing their story.
- BOGO or any V Day sale (sweetheart sale) plus free shipping! – 1 hour, 3 hours if making an email campaign (Ryan needed)
- Blog topics – 1 hour each article (Who will write it?)
- date night ideas
- V Day check list
- Make a dinner reservation
- Get a haircut/trim your beard
- Plan your Valentine’s Day outfit
- Buy gift cards
- Pick out a floral bouquet
- Get a box of your sweetheart’s favorite candy / silicone ring
- Find a babysitter and clear your schedule
- Cross promote with someone else? socks? nails? (opi, jamberry, metal rings)
- Also celebrate singles / self love
- Promote random acts of love (https://squareup.com/townsquare/7-adorable-valentines-day-marketing-ideas)