Business is good. Ray Ray is getting a twin this week! More envelopes to be delivered tomorrow (20,000pc). Just got the new ring tools that are slightly bigger. Alyssa is getting a hang of things. Office has more and more furniture. Facebook Ads are ok not spectacular, but overall our sales are good. Amazon doing better than last year. Etsy still strong. Our January was about $90K USD. 45 + 25 + 20 (Amazon+Etsy+Shopify)
If we hire 2 more people to engrave, we’ll be able to reach 3x or 4x the productivity! Aiming to grow 10 times.
More Amazon listings ($45K)
More designs I know will sell (horoscopes, dual layer) ($10K)
Influencer seeding ($35K)
These 3 actions can help us double. Probably can be handled by 4 full time staff and 2 engraving machines.
Then:
More budget for FB ads ($25K)
Better IG ($15K)
More of what worked before ($50K)
These actions will help us triple. 5 full time and 3 engraving machines. 2 Ray Rays and one expensive one.
Then:
Collaborations ($50K)
New products (bracelets? Swarovski?) ($30K)
More of what worked before ($100K)
These actions will help us reach $300+$150 = $450K/month.
That’s 5 times the revenue, bring us to $5MM~$6MM per year.
Then:
Higher conversion
Bigger marketing stunts
Subscription
Growth hacking
This will help us double. Bringing us to $12MM per year.
And that’s 10x our revenue!