This weekend:
- Design summer rings to launch
- Get a sense of which rings we should promote via influencers (have qty for)
- Get a count of Fred’s SCR pre-engraved, SCF pre-engraved sales velocity, so we know how many to order from Fred (maybe new designs too, such as skulls)
Summer rings:
- Green leaves (monsterra)
- Filigree – make prettier with help of Joy
- https://all-free-download.com/free-vector/download/beautiful_floral_seamless_borders_vector_set_578489.html
- Lace – great for wedding
- Polynesian tribal tattoos – turtle, waves, sun / tiki face, shark teeth, spearheads
30 Day Milestones:
1. Create ring design preview templates and guidelines (instead of hiring a new designer).
Over the weekend I mindfully mocked up some designs and realized “design previews” are what will speed up the design process, not a new designer.
Over the weekend I mindfully mocked up some designs and realized “design previews” are what will speed up the design process, not a new designer.
2. Re-order rings for Amazon FBA, and freshen our outdated SOP so I can delegate re-order to my team again.
3. Hire a freelance photographer
Criteria: Can pick up rings from our Richmond office, and take some quick product photos, hand photos (man and woman), and short videos. Has good awareness of our brand-feel. Bonus: Looks like our target audience and can be the face of the brand in photos. Extra Bonus: has a great personality and presence for videos, and can become our in-house content creator.
4. Launch a Polynesian Ring Collection
Will ask freelance photographer candidates to take photos as a trial run.
Will also fill in the gaps in our current Launch SOP.