Ideas to 10x:
- Really focus on TikTok, Reels, and Youtube Shorts
- Really focus on scaling on Amazon – Have Udoo do engraved SCF, CF (maybe with gold inlay), lower priced Bevel
- Really focus on wholesale? Hire a sales person to talk to Hospitals etc
- Really focus on collaborations with influencers? Study how Ridge did/does that
- Set up shop in China, ship directly from China? Just handle the returns in North America
- Sell metal rings like Ridge does
Homework:
- Study the ads and the marketing of successful companies with similar audience
What are our 10x competitors doing?
- ThunderFit – growing on Amazon, ship from China. Expanding on Etsy.
- Enso – Disney
- Groove Life – Same old, partnering with artists
- Qalo – dying
What is Ridge doing?
- Selling more different types of products
- Has a marketing engine
Some products just make sense on some platforms.
- Mini Katana makes sense on TikTok. It’s fun, silly product, perfect for that platform
- Same with the putty product
- Beauty products can work too, like those breast pads
Can we make TikTok work for our silicone rings?
- It touches on fitness and beauty so, Reels, Youtube shorts would work even if TT doesn’t
- We can make it fun too