KT Growth Plan 2025

Biggest Leverages:

  1. More traffic
    1. Produce great, ongoing content on Youtube, IG, TT
      1. Hire 1 or 2 really good in-house content creator to intro each new design, do fun ring testing, compare rings, etc. They should be charismatic and can come up with ideas on their own. (full time or per video? Did Brian’s method work (a big team of content creators)?)
      2. More ad spend – figure out: where to spend? Most likely Google
      3. AI Search engine optimization
      4. More SEO on more website pages such as collections, product pages, and blogs.
  2. Higher conversion
    1. Better website branding and UI
    2. Add landing pages for our ads (full time designer? use SASS? research in ECF)
    3. Better email campaigns – look into a better email agency, or use AI (train a GPT)
    4. Better ads – train GPT to write better copies, run more A/B tests
    5. Can probably improve our email flows even more, but that’s not as urgent.
  3. Higher purchase frequency and AOV
    1. More ring designs (hire a great freelance designer?)
    2. BIG: Expand to selling metal rings
  4. Hire an Executive Assistant to free me from the operational tasks
    1. Someone who is a J – hardworking, better attention to details
  5. BIG: Scalable Meta Advertising
    1. Set up new Meta pixel and find an agency that can create the creatives
  6. Work off of a spreadsheet – all the metrics, all the meeting notes and todos
  7. Content ideas:
    For our core audience, which is mainly people who just got engaged, or people who are happily married and active but that’s not as much an “event”. But, it is a type of people. That can be good for ongoing content perhaps. Date ideas for active couples. Marriage tips.

Shopify: 

Traffic x Conversion Rate x AOV x Frequency = 7