Silver rings strategy

  1. Ship rings to me (for photos and for free rings for up to 50 previous silver ring customers) (3o to 50pc each – later ship to Amazon.ca) Send this myself or ship via ChitChats.
  2. When silver rings have shipped: Contact a small percentage of the silver ring customers (for initial test)
  3. Say that, we are thankful of their help, and want to send them free silver rings. please confirm address and ring size. Contact us by a certain date
  4. Have Keesha fulfill via FBA
  5. After 3.5 weeks, follow up.
  6. During 3.5 weeks:
    1. Print postcards for Amazon (silver or not) ring customers to let them know about the silver rings’ arrival. Provide coupon for knotheory.com We will send in batches. Will need several thousand prints to start (5000pc?)
    2. Prepare silver ring listings on Amazon.com, Etsy, and knotheory.com
    3. Prepare silver listings on Amazon.co.uk and .de also.
    4. Prepare a list of Amazon, Etsy, and Knotheory.com silver ring customers
    5. Set up silver ring emails – for Etsy and Knotheory – let them know that the silver rings have arrived and give them coupon code. Others – give a smaller coupon code? Or just promo it.
  7. If silver rings have passed the customers’ test:
    1. Ship rings (single packaging) to USA and UK
    2. Make silver ring listings LIVE on Amazon.com, Etsy, and Knotheory.com
    3. Ask these 50customers for review
    4. Start combo packages design, printing (silver and dark silver and gold trio for $50~$60) (or 2 trio options? Or 4 in one package?)
    5. Produce more rings (rose gold? gold?)
    6. Using online greeting card senders or customers’ Amazon marketplace emails, invite previous silver ring customers to buy from our site / or Amazon for $1.99
    7. Send a batch of postcards to previous customers, inviting them to shop at knotheory.com
    8. Email customers who have previously asked about silver rings to let them know about silver ring arrival
    9. Email knotheory.com and Etsy customers with already written emails
    10. Remember to activate silver rings’ Salesbacker email campaign
  8. [After 5 or more good reviews have come in,] let all past customers know about the silver rings (post cards and proxy emails? half and half? wave 1?)
  9. Be prepared to send out wave2, improve based on wave1 experience.