Things on my plate and on my mind right now

  1. What to do next with the rings?
    1. I’ve learned a lot the past few days
    2. Define Knot Theory’s tone
    3. Define Knot Theory’s customer personas
    4. Update competitor research: Where are we at in this market place? What do our competitors have, what do they do? New comers?
    5. Based on above: What collections to come up with next? For men and women. What’s the story? What’s the packaging? What’s the differentiation?
    6. Talk to Martin about Pantone matching and opaqueness
    7. Follow up with Leo about rings
    8. Pinterest set up
    9. Website Email funnel set up
    10. Instagram shopping set up
    11. Blogging set up
    12. Marketing plan for each persona
    13. Hire a graphic designer for newsletter etc
    14. Hire a marketer to approach stores and gyms and websites
    15. Set up affiliate program
    16. Find a secondary supplier who can do advanced rings
    17. Motivate Janine. We need at least 10K audience. When that happens, she can get a bonus
  2. What are the three products I want to explore?
    1. Glitter
      1. Differentiation: penis, biodegradable, our blend, story
      2. Same audience will also like: fanny pack
    2. Kegel balls
      1. Differentiation: color/style, packaging, story
      2. Some audience will also like: baby ear protection, diaper bag
    3. Baby ear protection
      1. Unicorn pink version
      2. Plastic version
      3. Baby elastic band version
  3. Diaper bags – let’s see if the launch helps