Knot Theory expansion

In the next 12 months or less, Knot Theory will be doing >$1M USA in revenue. I can feel it.

We are growing on Amazon, Etsy, Shopify. We’ll be expanding to Walmart.com and Sprocket.

We are adding 80% more SKUs.

Will be doing ads with Cyndi.

Will be doing more ads on Etsy.

Will be doing videos on Amazon, our website, and Tiktok.

Will be revamping our IG feed.

Will be doing engraving.

Will be creating a group called Knot Theory Test Track.

I’m all settled down in Vancouver, not travelling this year. This is the year of expansion!!

The past 30 days revenue:

Amazon US: $45K USD

Amazon CA: $10K CAD ($7.5K USD)

Amazon EU: $1.2K USD

Etsy: $7K USD

Knotheory.com: $4K USD

Total: $65K USD = $88.76K CAD

If we keep this up, this is $1M CAD / year already!

I have a feeling we’ll do even better than this. If we do 30% better, we’ll be doing $1M USD  / year.

I really want to join the million dollar sellers club as soon as possible. Hopefully less than 1 year from now.

So I need to look for ways to double, triple our sales.

I think in the next 3 months we can grow to:

Amazon USA: $60K/month

Amazon CA: $10K/month

Amazon EU: $2K/month

Etsy: $10K/month

Knotheory.com: $6K/month

Walmart USA & CA + Sproket: $2K/month

Total: $90K/month

That’s a 38% growth target.

I’m anticipating 25% growth from SKU growth, and 25% from engraving and boosted videos, ads effort and ad spend.