Brian: Hair products, influencer brings 100% of revenue. Testing many websites with rendered products to see what catches, before committing to the brand and product.
August 13 – WeWork, Fairfont brunch
Influencer is hit or miss. Need to try many, and build relationship with the ones that worked well.
Seeding allows the same audience to see the product often and feel the trend. Send out at least 200 products
Jackson: $35K/month ($3 to $4MM per year) revenue. 50% cost vs. price. EBIDTA about 10% to 15%. Estimated profit at 20% if not focusing on growing so much. Spend about $65K/month on ads (20% of revenue). 3X each month. Not taking a salary. GF in environment (boggs). Focuses on growth in order to exit at $100M. 80% ownership, 70% after this round of investment. Has a product director from Article, who was making close to $200K. Now she makes around $100K. Once TuftandPaw reaches certain revenue target, everyone gets a salary bump.
David Bryant: Current company https://offroading.com/ directs traffic to Amazon. Sells only on Amazon. Has a 3PL geared towards big heavy items. EPIDTA about 10 to 12%. Previous company: https://www.ecomcrew.com/i-sold-my-company-how-to-sell-your-private-label-ecommerce-company/
Ronnie: 35 to 40 staff. $500 Amazon Gift cert contest to get UGC on social share. $10+ million revenue. Spend about $650K/year on salary. Has staff in PH, Africa, Easter Europe, Venezuela, etc. Send rendered designs to email list to get customers to vote.
Bill: Workwear. Sold a business in sports and pet. Now workwear and safety vests, but buy from ready-made. No designers. Sells only online. Walmart.com, .ca, Amazon.com and .ca. FBM.
Roll-up businesses acquiring Amazon businesses (3 to 6x SDE) to sell at a much higher valuation (10 to 20x)