Decisions

Feeling a little overwhelmed maybe. Faced with too many decisions.

  1. Who to hire and from where?
  2. What to work on next in order to grow?
  3. Agency or in-house?

Growth options:

  1. Option to gold fill everything
  2. Add Amazon Custom listings
  3. Create many cityscape designs and list on all marketplaces

Agency or in-house:

  1. Facebook – Mint CRO
  2. Amazon – Jeremy’s SOP
  3. Return software to reduce VA workload? (So they can work on Amazon PPC and Facebook Ads? Manage influencers?)

Hiring:

  1. Faster engraving machine or hire a part time engraver?
    1. Faster engraving machine for now. Test it out. We’ll have pre-engraved SCFs arriving in mid June.
  2. Social media content creator – hire locally or hire someone online?
    1. Upwork or Fiverr with FB ads experience is probably best
  3. Generalist – what can they help with? Email newsletter, post blogs

Hire 1 – Copywriter / Influencer and Community manager:

Great writer and copywriter.
Great communicator – fun, compassionate
Can bring a community together (customers, influencers)
Nice to have: Can manage VAs
Maybe someone in their late 20s, female. Doesn’t have to be located in Vancouver, but if they are, can talk to hire 2 better.

They will be doing these tasks:

  1. Blogging – 10 hours a month
  2. Copy writing (ads) – on-going project if we are doing it in house – 4 hours a month
  3. Write and send out newsletters – 10 hours a month
  4. Website content – on-going project, nice to have, 4 hours a month
  5. Manage customer community; lead/train VAs to manage the community and customer service – 8 hours a month
  6. Manage influencer community (VAs can handle more of the details perhaps) – 30 hours a month
  7. Schedule posts, blog posts – 4 hours a month
  8. Misc – talk to hire 2 – 2 hours a month

72 hours a month (3.6 hours a day)

$1800 if at $25/hour

$2160 if at $30/hour

This is a part time position.

Hire 2 – Branding / Artist with sense of marketing / Photographer / Videographer :

Social media, ads, and SEO content (videos, images):

  1. Someone who understands the audience and how to attract the audience
  2. Someone with great artistic sense and brand sense, so they can take good photos and videos
  3. Someone who can evaluate influencers’ content – what we can use and what needs improvement, what we can’t use

Tasks:

  1. Take product / hand-model photos and videos of new collection for website product listings and blog
  2. Come up with content ideas and strategies, and take on-model / lifestyle photos and videos for social media, ads – using their own hands? Work with local influencers?
  3. Talk to Hire 1 about which types of influencers to target
  4. Discuss marketing / copywriting content ideas with Hire 1

For each new collection of 10 items:

  1. Marketing ideation and strategy – 2 hours
  2. Take product shots – 4 hours
  3. Post ops of product shots – 8 hours
  4. Coordinate and prep lifestyle photoshoot – 4 hours
  5. On-model shots / lifestyle shots – 8 hours
  6. Post ops of lifestyle shoot – 8 hours
  7. Misc – 2 hours

4.5 days, or 36 hours ($900 if $25/h)

If we do 2 collections a month, that’s a part time position.

It can also be a contract position.

Hire 3 (or maybe Hire 2 or VA can do this):

  1. Create listings required images (for all platforms), or ask graphic designer to do it
  2. Create listings (Amazon, Etsy, Shopify)

Can the above be automated, optimized, etc?