Q3 and Q4:
1. Marketing team running smoothly
– Growing social media engagement, repurposable content, [hire a video editor]
– Influencer collabs
– Emails sent to customers weekly or more
2. Inventory well-managed
– Hire and train an inventory manager
3. Improve production capability
– Set up bulk engraving in Vancouver office
– Have China produce as much as possible
4. Scale ads even more
– as long as it’s profitable
5. Launch new collections bi-weekly or monthly
– [Hire a better graphic designer]
– Improve the launch process each time
6. Improve each platform more
– Gamify add to cart on Shopify to increase Average Order Value
– Etsy listing optimization
– Optimize existing Amazon listings [hire a listing optimizer]
– Create more listings on Amazon
– [Hire Amazon ppc manager for UK and CA]