Knot Theory new packaging

Ideas:

  1. Metal boxes for engraved
  2. Paper packaging for NG
  3. Amazon? probably still need the cellophane, so the same trifold?
  4. Sell the box separately? This way ring exchanges will be less of an issue – only need to ship the ring (and won’t need to check if the ring is a replacement and needs a box or not). Can sell it for $15, but if it’s bought as an add-on, it’ll be $7.
  5. This will mean that in a mailer, we’ll have a square folded card, a ring box, and a flyer that includes a ring sizer
  6. Unless the square folded card is a flyer
  7. Nah it is classier if it was simple
  8. A flyer can be more easily updated
  9. And we can add other things like promotion
  10. Oh we need a ring sizer still!
  11. The brochure is such a great idea. It has ring sizer, it can be shipped to Amazon, it has a lot of space to introduce our brand
  12. We can have the square folded card contain a bi-fold brochure
  13. And the bi-fold contains ring info and ring sizer
  14. It’s a bit of a hassle to pack on the Vancouver side
  15. unless China packs it
  16. In which case, we basically switched out the cellophane bag for a heavier paper jacket…
  17. Unless we get a better deal by sourcing our own paper card supplier
  18. So far the jacket is $0.07, and the shipping is $0.025
  19. If the bi-fold is $0.065 then the total is the same price as our current tri-fold from Udoo
  20. The advantage is classier

 

 

 

 

Bigger ring box:

Pros:
1. Feels like it’s worth more

Cons:
1. Customer might not want as many boxes because they can fit multiple rings in the box

Smaller ring box:

Pros
1. More streamlined-feeling; less bulky feeling

Cons:
1. Might be harder to open for big hands