Knotheory.com website and ring section improvements:

  1. Grow email list – pop up to give 10~20% off on first order – there’s a plug in
  2. Reviews – there’s a plug in
  3. Ring section directs you to a new part of the site – new shopify site at a discount (ask Clement or use Bill Alexandro or Chris G’s code)? new url? new shopping cart? new mailing list?
    1. buy new url
    2. set up redirect in shopify
    3. set up new site in shopify? This will be the most difficult part – reverse site with landing page concept
  4. Its own blog – can build once the site is set up
  5. Niche markets content – how to, features for the niche, etc. – can build once site is up