Month: July 2018

Hi Steve!

I think you’ve done an incredible job with Charge Fitness. We’ve only just met, but I’m already so proud of you 🙂

Here are some ideas for your business.

1. Create all customer personas you can think of. How old are they? What are their hangouts? What do they care about? (Saving time? Getting abs? Improving neuro health? Improving joint pain? Amplifying their sports performance?) Think about out what specific benefits are the reasons why they would choose EMS.
2. Minimum dose, maximum effect
   1. With this concept in mind, you can ask some powerful questions. For example, how can I let as many people know about Charge Fitness as possible, with as little money/time/effort as possible?
   2. The fact that you already gained traction with limited exposure, means: more exposure = more customers
   3. Ideas to reach a lot of people with minimum dose:
      1. Partner with businesses with big mailing lists, so they email their thousands of staff or customers about you. e.g. big local companies such as Shaw or Telus, athletic events such as the marathon or Spartan Race or Tough Mudder, golf clubs (old rich people who are active), yacht clubs, crossfit gyms, bouldering gyms, biohackers (nootropics lovers, cryotherapy lovers). Rehab-related organizations too – physio clinics, arthritis foundations, etc.
      2. Partner with influencers (find them on Instagram, details below)
      3. How to maximize word-of-mouth with your existing customers?
      4. Search Engine Optimization (SEO)
3. SEO
   1. Great way to get free traffic. You want to be on page 1 when people search on Google.
   2. What do your prospective customers search for? Come up with a list of potential searches that will lead people to sign up to Charge Fitness. e.g. “Best gyms in Victoria”, “Personal trainers Victoria”
   3. Get on Yelp, and get happy customers to give you reviews. Get at least 9 reviews. Why? Because when you google “Best gyms in Victoria”, Yelp comes up as a top result. When you click into it you’ll see that the most reviews these gyms have is 8. Get 9 good reviews, and you’ll be ranked #1 on this list. This is free traffic!
   4. Blogging is a slow but steady way to improve your SEO ranking too.
4. Instagram
   1. Follow all fitness influencers in Victoria, and follow their followers
   2. Build a relationship with these influencers by liking and commenting on their posts
   3. Then DM them to invite them for a free session
   4. Get them to talk about you to their fans on their IG. Maybe just a great photo of their workout, maybe a bigger incentive such as another free session (barter).
   5. Have your social media guru devise an IG contest. Or talk to influencers about contests. They are probably experienced.
5. Barter
   1. Bartering with your service is great because a session is worth more to the recipient than what it costs to you. Plus it fills up your studio so it makes the business look great!
   2. If you have a booking for 1 person, it’s probably not a lot of extra time and effort add 1~2 more people to that session. When you barter, you can give these time slots. This shows scarcity too (because you’re not just giving away any free session time slot).
6. Gather useful information
   1. In the first-time survey form, can add:
      1. “What convinced you to come?”
         1. You’ll discover what specific line converted this person. And you’ll see a pattern of which demographics get converted on which points.) For example, what convinced me to come was that you are yummy. Hahaha. Ok seriously what convinced me was when you mentioned the fast and slow twitch muscle toning, and improving neuromuscular connections.
      2. “What results do you hope to see?”
         1. This will definitely help you discover what lines to pitch to your prospects. For me, I hoped that EMS will help me play volleyball better and improve my neuro health. Oh and perhaps gain some abs!
7. Split Test Your Street Sign
   1. What is the most persuasive line for random walk-ins? Maybe it is, “Come in for your free 20-min session!”, or, “Better joints and better muscle tones”, or, “Minimum dose, maximum results workout!” 😉
8. Barter for a good PR
   1. A good PR is connected to all local media – TV, newspaper, radio. My friend got me on GlobalTV, CBC news, CBC radio, and the Vancouver Sun (to talk about alopecia), just by calling her usual contacts….contacts she built over the years. Find a PR with this type of influence in Victoria.
   2. Invite a bunch of good PR people individually for a free session. If they love EMS, barter a free membership in exchange for their service.
   3. Their fees are usually thousands a month, and if they are good they can get you repeated exposure – so this will be worth it!
9. Throw Mini Launch Parties
   1. If the PR can do this for you, that’s ideal!
   2. Invite a small group of reporters or influencers, who can mingle and experience EMS during the party.
   3. Throw several of these, so you are taking many small risks, learning from each one, and improving the next one.
   4. Having several parties also means that you’ll get a series of publicity.
10. Check out the Vancouver EMS studios. Not only will you learn from them, they can be your potential business buyer in the future.
11. Fill up your time slots however way possible, even if it’s free (e.g. from bartering or free trial). When you have as many new people in as possible, you can collect many data points and learn lots to help you going forward.
12. Think of ways to work with personal trainers
    1. Can they incorporate EMS into a session with their customers?
13. Send out follow-up emails to people who didn’t sign up. Find out why.
    1. Come up with counter points to help you refine your pitch to future customers.
    2. For example, compare to 1 on 1 personal trainer sessions, EMS is not expensive. Compared to crossfit, it’s also not expensive. Compare to the results you get in the time and effort put into exercising, it’s very much worth it.

I hope you find some of these points helpful 🙂

xoxo

Tanya

Steve has been cute. Saying all the sweet things to me, like I’m beautiful, I’m awesome, he is so looking forward to seeing me, he’s so glad we’ve met, etc.

It’s all just words for now, but I’m a sucker for nice words.

I get so horny just from that. And that he has such a toned body. And that he is so driven.

I’ve masturbated so many times. I think 3 times just today. 3 times yesterday. And even when I’m not masturbating, I’m day-dreaming about him. About making out with him.

I can’t wait! I can’t wait to kiss him and touch him.

But at the same time, I’m a bit worried. Worried that we are not sexually compatible.

I never worried about that before. Until Sam. He was a lousy kisser – his lips have no pressure. He had a tiny dick. What if Steve had something bad too! Or what if he is not happy with something about me?

I haven’t seen a topless photo of him. I do know that he has a tattoo on his shoulder though.

I hope we like kissing and making out with each other. I hope we are super into each other. I hope we also love each other’s naked bodies, and have amazing sex!!

He hasn’t been funny. Maybe cautious. Maybe he’s not funny. I don’t know…  but he is so gentle and sweet and, from what I can tell, honest, reliable, emotionally stable. And he is not boring. He is just not as weird or funny or playful as I’d want. But that’s ok. Right now I just need a gentle soul like him, to heal my wound. I appreciate him.

1. What to do next with the rings?
   1. I’ve learned a lot the past few days
   2. Define Knot Theory’s tone
   3. Define Knot Theory’s customer personas
   4. Update competitor research: Where are we at in this market place? What do our competitors have, what do they do? New comers?
   5. Based on above: What collections to come up with next? For men and women. What’s the story? What’s the packaging? What’s the differentiation?
   6. Talk to Martin about Pantone matching and opaqueness
   7. Follow up with Leo about rings
   8. Pinterest set up
   9. Website Email funnel set up
   10. Instagram shopping set up
   11. Blogging set up
   12. Marketing plan for each persona
   13. Hire a graphic designer for newsletter etc
   14. Hire a marketer to approach stores and gyms and websites
   15. Set up affiliate program
   16. Find a secondary supplier who can do advanced rings
   17. Motivate Janine. We need at least 10K audience. When that happens, she can get a bonus
2. What are the three products I want to explore?
   1. Glitter
      1. Differentiation: penis, biodegradable, our blend, story
      2. Same audience will also like: fanny pack
   2. Kegel balls
      1. Differentiation: color/style, packaging, story
      2. Some audience will also like: baby ear protection, diaper bag
   3. Baby ear protection
      1. Unicorn pink version
      2. Plastic version
      3. Baby elastic band version
3. Diaper bags – let’s see if the launch helps

I went to check out Steve’s EMS fitness studio yesterday!

It was very cool. So far I’ve been so impressed with this guy. And he is the sole owner! He did all this all by himself.

We were very polite. Not flirting really.

The buzzing from the EMS outfit made me laugh though. I felt like I was wearing a vibrator.

After the session, we talked for an hour before I realized it was already noon and had been parked one hour overdue.

Steve and I seem to get along really well. He is not especially funny so far, but we have fun.

I didn’t get an especially flirty vibe from him that day. I put a lot of time that morning into shaving my head, and putting on my make up. I showed up and he was shocked to see me in a mohawk…not in a bad way…in a neutral way I guess. But he didn’t make a comment about it. After I got home I thanked him for the session and said I’d take him out to dinner or lunch. He said he loved my energy and liked my smile. I guess Alex never wanted to compliment me on anything other than my smile. It’s the guys’ way of being more deep perhaps. Hahah.

I was pretty sore today from the EMS I think. I told him that. He said something not very funny in response. I said it could also be that I was using the super strong massager, and that thing was like a meat tenderizer. He asked “Don’t you need an operator for that?” I was…confused. Was he flirting with me? I said, “Maybe! It’s basically heavy-duty machinery.” That was super flirty of me.

He didn’t reply for the whole afternoon! I was starting to get anxious. It’s very weird. He usually replied right away. I second-guessed his flirting. Maybe he wasn’t flirting? Maybe I flirted too hard? Maybe he is on a date? Omg he could be seeing other people. Maybe he is not attracted to me and just wants to be friends?

At 9pm I started reading an article about How to not take things personally. Maybe this “be friends” thing isn’t gonna work. I’m taking this so personally.

Finally, I put my phone away and just lied there. I decided that, maybe he just had a busy day.

Just about then, he replied, “As a heavy duty mechanic by trade, I feel I’m qualified.”

WHEW. He WAS flirting! And he IS interested! Omg my insecurity.

He asked how my work is going, and he said he had a couple amazing meetings today and he can’t wait to tell me about them when we see each other again.

And then he told me that he checked out my alopecia video and thought I was awesome.

WHAAAT.

And then he said he told his mom to check it out too, and she was intrigued.

WHAAAAT!!!

He said I was special and he was glad that we met.

I wanted to cry. This guy is something else. Though so far Jeffry, Sam, and maybe Alex have all said I was special.

To think half hour ago I was in a state of pain, wondering if he liked me at all…and now learning that he likes me a lot.

I still think we shouldn’t be together, and I still don’t want to be together, because he is not funny and playful enough for me. And because he is tied to Victoria. And he kinda wants kids. These are all deal breakers.

But I would really like to spend time with him while I’m here in Victoria. I do really like him. And I want to make out with him so bad. His muscles turn me on so much. His arms. His just-the-right-size hips. His perfect height. I want to have great sex with him.

 

 

I was dreading to go on a date with Steve! Because I was busy trying to find a new product to buy, and my previous date in Vancouver turned out to be the most boring date everrr. Oh and I didn’t think he was very funny or cute.

But I got ready, and met with him at Penny Farthing on Oak Bay avenue. I’ve never been! Only once with Lynsey when it was first opened, over 15 years ago!

I stood outside a minute early and messaged to let me know that I was blonde today. He showed up, and holy shit, he was way better looking in person, he was tall (maybe 6’3 or 6’2), and his body was fucking hot. Probably hotter than Matthew’s. (I just remembered how badly I wanted to meet someone with a hot body…when there was that guy I saw on Tinder who was visiting Vancouver and had a hot body..and I tracked down his IG and followed him. Steve has a nice body, and he is also cute…not photogenic at all, but very distinct look. I liked it! He has a cute nose and high cheekbones.)

I had tea while he had a beer. Right away he said I looked good. I said so did he.

We talked about lots of things. He was easy to talk to. He started an EMS fitness studio just 4, 5 months ago, with his savings from being a heavy duty mechanic. He’s had no help from his parents from the sounds of it…been on his own since high school ended. His dad already passed away and his mom and step dad both drink a lot. He is close to one of his 2 sisters though. He is the youngest.

He is very honest and gentlemanly and does what he set out to do (becoming the owner of a fitness studio!) and is fit. I really like all these qualities about him! Oh and he doesn’t get stressed. He seems very emotionally stable to me. Oh and he eats healthy, organic. Also I just have the feeling that he’ll be really sweet to me always.

We have pretty much the exact same juice recipe! And he dated a girl who had a mohawk! And his mom has alopecia! Very interesting.

He is 36. 2 years younger. We talked about what we wanted in a relationship. And….he kinda wanted kids. That made me sad. He tried to say that if he finds his best friend and soulmate then he is ok without kids. But, I already know I won’t force him. He was not especially playful or funny, actually. And his job kinda requires him to be in Victoria. I want to live in Vancouver.

We walked to Willows beach after. Sorta in the dark. We talked about spirituality, mushrooms. He was into all that. He even foraged mushrooms. Some would oxidize and turned blue green when you open them. I asked if animals eat them. He said he is certain that squirrels eat them! Ahahahah

A couple times he said I was cute. I really enjoyed being with him, glancing at him once in a while and liking how tall he was…just the right height. And his nice cheekbones. We laughed and talked ’til 11:30. 4.5 hour date. Not bad.

I gave him a hug in front of our house. I was on the sidewalk and he was on the road, so it was a good height difference to hug. He held me under my leather backpack, which was right above, almost my ass. We had a longish hug. He asked to see me again. I said sure. He messaged to say that he had a good time. The usual.

I masturbated that night. And it feels like for the first time since Matthew, I had a good orgasm. I had three more today. I imagined being in his strong arms. I imagined him eating me out, biting my neck, and that we have passionate sex. I feel that we’d have amazing sexual chemistry.

I want to try out his EMS technology. Because it’s supposed to rejuvenate your long and short twitch muscles. But I can only be his friend. Sigh. I’m ok with that I think. If he was really funny and playful, then I might not be ok with it. He seems like a purist though…which Tunjung said is the type of guys that is good for me.

In any case, I had a good time. It was a great date!