Today

Look into BMO personal bank account – easy to transfer money to? free?

Take screenshots of IBKR year end, and calculate how much to send to John

Try transferring money to the biz IBKR


Tidy up, get rid of big boxes

Costco – buy toilet paper and Q tip

T&T – see what they have


Thoughts:

The longer we live, the more niche info we consume, the more different we are. we go into different extremes, like flights that are at a 1 degree angle becoming more and more separate. But then, maybe we also consume the same info more than ever, and we are sharing info more than ever.


Habits:

Tidy up at the end of the night.

When talking on the phone or voice journalling, tidy up or do red light therapy or get a massage!

Do some work before eating breakfast


Ending sale – what to say on pop up?

We can say the same, and put some rings on sale. The ones that are discontinued.

Actions:

  1. Put B8, some of the B6 colours, Checkerplate, some C4 and C6 at 50% off
  2. Create a clearance collection / section

10X Actions:

  1. Imagine Knot Theory doing $100M a year. What does it take?
  2. A solid supply chain from China
  3. Less customization, more off the shelf purchase
  4. Higher AOV or LTV or traffic
  5. Higher conversion rate through CRO and EXCELLENT USER JOURNEY
  6. Excellent user journey means: simplified buy process. No barrier. Easy to discover, decide, purchase.
    1. Easy to discover: top selling categories instead of top selling rings
    2. Easy to decide: fewer colours, pre-written inside engravings to choose from, easy sizing
    3. Easy to purchase: this part is taken cared of