I’ve been talking to Paul almost every week day since our video meeting about a week ago.
It’s amazing how quickly I got used to that and it felt weird to not talk to him.
But I didn’t want to talk for no reason. I didn’t even want to give him special treatment. Meanwhile, my brain is semi-melted, running in an infinite loop of “But I like him so much!” and “But he is married!”
This plus playing Spikeball 3 hours a day for 2, 3 days this past week or two, has had me lying in bed a lot (either masturbating or resting). Sigh.
I watched some porn, decided to use a dildo. And I started crying. I’m not sure if it was a release or me being sad. I felt better after though, as though I had an orgasm.
Over the weekend, I only responded to his messages with an emoji, so on Monday, he didn’t reply to it. Makes sense.
Instead, he asked a question on Hampton ecomm Slack. It wasn’t very clear what he was asking. Two people tried and wasn’t able to help.
I saw their convo later, at night. I understood his problem, and offered a solution. I was excited because I figured it out!
This morning, he replied, “Ohhh thanks @Tanya Huang, you are a legend, I think this will work perfectly!”
That made me very happy 🙂
At least he’ll know that I’m smart.
Had a video meeting with Michelle and Kristi today!
Michelle sells compression socks and did $5M last year with 24% profit!
Kristi did $2.8M last year with….low profit. She is struggling and is cutting cost.
They are both 43 (or 44).
They are both selling better than me! That’s inspiring!
I’m motivated to win!
I think I can do $5M this year. I need a plan. I need disciplines.
I think the keys are:
- Contract out some stuff to the experts
- Delegate out graphics etc
- Aim to be worldclass (Our website and branding need work)
- Think BIG! Think BIGGER! What’s going to bring in 3X revenue?
Our shopify revenue is at about $1M
Our goal is $6M total
That means about $2M Amazon, $4M Shopify
Which means 4X Shopify
We can aim to 2X each tier (8x). If we can 1.5X each tier, that’s 5X.
traffic x CVR x AOV x Frequency
What does it take to double our traffic? (We have 43.5K visitors per month, goal would be 90K visitors)
– Better Ad creatives – potentially 5% increase
– More ad budget – potentially 10% increase
– Better ad management – potentially 10% increase
– PR outreach – potentially 5% increase
– SEO – potentially 15% increase
– PostPilot – how many to send? If 10% visit, that’s 400,000 postcards per month, which costs $200,000. If we do 1/10 of that, that’s $20K/month, and it’ll only increase our traffic by 10%
– More social media content – potentially 5% increase
– Influencer seeding – potentially 10% increase
– 60%
What does it take to double our CVR?
– Better website images
– Better website layouts?
– Lots of A/B testing
– Rank landing pages
Goal is 7% conversion rate
What does it take to double AOV? ($90/order)
– Target couples
– Sell more expensive rings
– Encourage buy more save more
– Upsell more rings and other items (discount when add more)
– Sell metal rings (in a set, with great ring box)
– Sell thin metal rings
– Sell ring boxes
– Sell collectable ring boxes and rings or ring holders
– Sell notes to go inside the box
– Sell engraved boxes
– occasion-friendly – people will spend more on a birthday or anniversary gift, and a wedding gift.
What does it take to double frequency?
– Better email automation (if the automation can add 30%, that’s and additional $0.3M).
– Better email campaigns (have a designer for this)
– Make it occasion friendly (e.g. custom birthday/anniversary message to do inside the box)
Spikeball wasn’t super fun today for the most part. Lots of teaching the newbies