Biggest Steps to Scale

Supply chain:

  1. Udoo engraved rings go straight to BR 3PL.
  2. Promote these products as – will ship faster!
  3. Say on Mountain rings page, certain colors, say: Ship within 2 days
  4. When customers order rings that are only ready-made, ship from 3PL

Website ToDos:

  1. Add “As seen on” on Homepage and PDP
  2. On PDP, add 3 benefit icons right below the shop button (warranty, etc), like deskboardbuddy
  3. On PDP, add long form landing page info to really deep dive into what sets our products apart

Future Website ToDos:

  1. Deskboardbuddy homepage, after banner, first shows as seen on, then some highlighted reviews, then a walk through intro of 3 core products / best sellers. We can do this:
    1. On banner, add a floating review at the top: ⭐⭐⭐⭐⭐ Trusted by over 500K customers
    2. remove the dark grey banners, maybe even the anatomy section? can a/b test this
    3. Add “as seen on”, gold logos maybe, on black bg maybe
    4. Show a row of special reviews
    5. First time here?
      Visit our collections
      [show a row of collections]
      [Show a process map:]
      Every design can be engraved on different ring styles [show a hand with different ring style, label each of them: Dual, Rise, etc)
    6. And we have so many colors
    7. Each design is carefully laser engraved
    8. And inlaid by hand, baked to cure [show hand inlay]
  2. In the new year, maybe change from purple to green for some easy to change parts. Buttons, top banner
  3. Add always visible buy button like deskboardbuddy?

 

  1. Less engraved, more already-engraved rings
    1. Promote the popular colours and designs that are already engraved
  2. More non-engraved rings, sold as a bundle
  3. More diamond rings
  4. More metal rings