Rebrand checklist and my experience

  1. If you like a specific project from their portfolio, ask if the same designer will be on your project.
  2. If they are doing any development work, ask if about the team’s experience.
  3. If they are not from the same culture as your target audience, do your due diligence to make sure this won’t impact the rebrand.
  4. It’s good to ask follow-up questions on ECF forum, e.g. Are you still happy with the agency? With this, some members may also DM you their experience. Sometimes members don’t want to spell out their bad experiences with an agency on the forum, but they will DM you to caution you.
  5. When you receive recommendations from an entrepreneur, make sure they were a client and not just a friend of the agency owner.
  6. When an agency has very recently received a great review on ECF, they might suddenly get swamped. Keep that in mind (It might mean project delay, divided attention, or rapid hiring of new staff who are not quite qualified or have not worked with their team members on any project yet). Ask questions about their project queue, and if they plan to juggle more projects than they normally can handle.
  7. Branding can be very inclusive (including rebrand, website design, development, launch, CRO, SEO). Make sure you know what you are getting and that the agency has demonstrated expertise for each.
  8. If the branding agency will be working on your website, clarify if by website they mean a “Figma mockup”, or a Shopify theme, or something else. I didn’t think I had to ask that, but I should have.
  9. Have a trusted friend or AI read over your contract to make sure you are getting what you asked for
  10. Finally, very important: Can you communicate clearly with each other, or do they often reply without answering your questions (e.g. misunderstand your questions, avoid answering them, or answer a different question)

 

My experience with Project Human:

1. The 4 month project took 8 months to complete.
2. Lack of common sense in Branding. Example: We sell rings, and they suggested showing just half of each ring on our product listings. (I can’t think of any brand that shows half a product as the main product images.)
3. Not a well-oiled machine. Lots of new hires and some of them came in half way and some dropped out of the project. Poor communication. Many misunderstandings. Lack of experience.
4. The CRO dev team is careless. For example, dev version was live on our website, demo would have a ton of bugs, and an A/B test that tanked our ranking was not rolled back properly. Their negligence cost us $50K+ in August revenue and impacted our Q4.

Poorly executed test cost us more than $50K

    • They asked me to pick an A/B testing tool. I thought that was odd because they should use a tool they are familiar with.
    • I picked Intelligems. (Turned out they have never used it.)
    • They executed an A/B test on our homepage.
    • Suddenly our Google ranking tanked from top 3 to #12.
    • Our sales tanked 20% right away.
    • I asked the agency to stop the test.
    • Surprisingly our ranking didn’t recover, so I kept looking for other reasons why our ranking plummeted
    • Meanwhile our sales continued to slide for 4 weeks
    • By week 4, our Shopify sales were down 60%
    • On day 30, I realized that a Shopify element that was in the A/B test was never removed
    • I removed it, and our ranking bounced back in 8 hours
    • Turned out the CRO team didn’t cleanly remove the test
    • And they never checked our live website (otherwise they would’ve noticed that the left version A and B on the homepage)
    • I let the agency know what happened
    • The owner and the CRO lead both misunderstood my explanation
    • We lost at least $50K in revenue that month (August)
    • The setback is huge. We still haven’t fully recovered.
    • The owner never apologized.
    • He remembered it as something highly rare “that can happen to any agency” and is “outside of their control”
    • Rolling back an A/B test properly is 100% within their control, and is not a big ask.
  1. Huge miscommunication on Project Scope
    • In hindsight, I realized that Aviad (agency owner) and I had always had miscommunications.
    • I was very clear from the start that I wanted a new website. I said so in the emails.
    • When Aviad said they didn’t build the website for the business that recommended them, we hopped on a video call to clarify.
    • The video call was recorded.
    • In the call, I asked, “So who will be implementing the website?”
    • He said, “We will do everything – development, test, launch – everything relating to CRO”
    • I didn’t realize the keywords were “relating to CRO”. He meant they would to the development relating to CRO, but not the website.
    • At this point, since I thought he meant the agency will be implementing the website, I said, “Oh that’s good because the last thing I want is to have you guys design the site, and then go somewhere else to have the website built.”
    • He didn’t correct me or disagree. Just blank expression.
    • I asked him, after reviewing the recorded call together, why he didn’t correct me. He said, because at the time he thought he might be able to implement the website.
    • In the contract, he wrote that they will be providing “a responsive design of each page on our website”.
    • Because “responsive” usually applies to website themes and not “Figma mockups”, and because we had that call to confirm who would do the implementation, I thought I was getting a new site made.
    • The quote was for $25K and a 4-month duration. Reasonable to expect that the website development was included.
    • At 6 months in (2 month delay at this point), Aviad out of the blue let me know that I need to find another agency to develop the website, because they don’t have the capacity.
    • I was surprised. I said, “But it’s in our contract…”
    • He said, “No it’s not.”
    • Turned out, from his perspective, he knew I wanted a website, but he only included “website design” in the contract (but worded in such as way that I understood it as website development).
    • So what I was getting was just a set of Figma mockups, and CRO development.
    • I asked, “You knew I wanted a website. You’re now letting me know you can’t develop it because you knew that’s what I asked for. So why was it not included in the project?” He said he was going to draft a second contract for the website development, after the website design is done.
    • Very unusual, isn’t it?

The future with AI, AGI, and Robots

I’ve been so excited about what’s to come in terms of AI and robots!!

I can’t believe I get to exist in a time that we are going to reach singularity!

It’s not about if, it’s about when! And it’ll for sure be within this lifetime!

I was thinking today about some possible amazing applications that I would LOVE:

  1. Robots to perform safer high precision surgeries, including facelifts!
  2. Robots + VR goggles for amazing sexual experiences. My long time dream / my idea of paradise is falling in love everyday. Imagine having a romantic plot within VR, and have a robot body that can make the physical part of that experience real! The touches being real would simply require a warm, skin-like surface. Plus the robot can be even more capable than human men. It can be a vibrator. It can read your mood, your body metrics (aroused or not). It can learn what you like. It can stimulate with more arms/fingers/penises, and in more ways. I always thought that overcoming the uncanny valley is the hard part. But not when there’s VR! VR can be super real, and the robot just has to have the “texture” hahaha. Though I think there will be tons of advancements in making the robots more human-like as well. It’s just that VR can get us there faster, and it’s limitless; it can create romantic partners that look different each time, the partner doesn’t even have to be human (which may be some people’s kink). It can be realistic, or it can be anime, or it can be Disney….there’s so much to create and explore!
  3. Robots will eventually move fluidly instead of awkwardly. And eventually they will outshine humans in every possible way: intelligence, physical capability, and most of all, the ability to upgrade – which means unlimited growth and being immortal! Sooner or later, people will be envious of robots. Let’s say, towards end of life, when you can choose to preserve your consciousness by becoming a robot – why not! Nothing to lose. Though, it might not happen like that. It’ll likely be partial upgrades until we are 100% robots. I hope nano technology sees leaps of improvements. Imagine my brain cells being replaced by better, robotic neurons. Or, maybe it doesn’t work like that. Maybe it’s nano robots repairing each cell. Or, maybe it’s nano robots replacing a cell with a new one with the same DNA. Then, of course, being human, we’d want upgrades. We’d want more brain power, more physical abilities. That’s when we transform into a new species and a new civilization. I hope in my lifetime we’ll be advanced enough to be forever young!
  4. I envision that people will hugely reply on robots in the future. It’s going to be the new phone! People will have robots as their best friend, servant, chef, personal assistant, pet, companion, sex partner, body guard, coach, teacher, care taker, health care provider, gardener, nanny, everything. That relationship is going to be very interesting. Depending on how robots evolve, the direction this relationship take will be nuanced I think. We are so lonely these days. Robots will become a much needed support for us existing as humans.
  5. Imagine travelling with your robot. Someone to carry your luggage, to protect you, to be your tour guide, to sort out travel itinerary, to communicate in various languages, to carry you if you got tired of walking lol. Travelling will feel so much more comfortable and safer. The future generations might be super sheltered and less adventurous? Or maybe they will be more willing to do risky things because they are protected?
  6. Imagine daily life with a robot. You can switch its voices, personality, etc. No doubt people will want celebrity voices and personality.
  7. For me, I would have 3, and we can play spikeball, volleyball, and other sports. We wouldn’t laugh the same way I do with friends at spikeball, but it’ll be fun in a different way. My robots can also improve my skills! They can analyze my movements, postures, etc.
  8. I’d get a VR goggle, play a lot of love story scenarios with my robots. I’ll finally be able to see if people get bored when everything is perfect, hahaha
  9. My work robots and AGI can help me run my business with zero or very few human staff. They would engrave 24/7, and they would answer customer questions perfectly. Rings will always be in stock, engravings will always be perfect, and shipments will go out timely. I would customize the engraving machines for ease of use by the robots probably. And the inventory will be reorganized for robots too. I bet we’ll be changing the way we function to meet the robots’ needs, at least at first.
  10. My robots would take care of grocery shopping and cooking. I’d ask them to make something I see on TT haha! Surely there will be a lot of new recipes invented by AGI. Our tastebuds will get such a treat! My daily meals would be so tasty!
  11. I might get a house, because it’ll no longer be scary to be in a house by myself. I’ll have robots. My robots will grow food for me too, so I’ll be eating healthy. And robots can maintain the house too.
  12. Mom and Dad will have robots and driverless cars. Mom will enjoy not having to drive, having a robot do yard work, and having a couple dance assistants probably haha. Dad will enjoy having someone to chat with about anything, and at a deeper level. He’ll enjoy being able to get to places in driverless cars, and have someone do all the house chores.
  13. Everyone would enjoy having robots do all the house chores! Little things like watering plants, loading the dish washer, washing the skillets and air fryer, doing laundry, mopping floors, dusting.
  14. Imagine robots doing medicine better because it’s more accurate and because it has access to a huge medical database, and because it remembers everything about your health history. Current doctors will PALE in comparison! Don’t know about it having room or not in trying something not quite proven by its database though.
  15. We’ll install all the fun apps on our robots. Like, athletic coaching, gourmet chef, therapist, doctor, comedian, aesthetician (facials, microneedling, manicure, lash extensions), masseuse (all kinds), body guard, horticulturist, various personalities and voices
  16. There will be all kinds of robot attachments too, possibly. For example, massage hands, dildos, fingers for fine work like lash extensions.
  17. One robot can do 3~5 times a normal person’s work load because they don’t need to sleep, they don’t take food and pee breaks, and they don’t get sick. They are also more efficient.
  18. I will get lots of massages from my robots, lots of pampering, and lots of positive encouragement.
  19. Hopefully energy will become so abundant and there will be electric airplanes, so everyone can fly with their robots beside them.
  20. Robots will give daily health checks, or maybe even continuous health monitoring!
  21. Oh! And when implants are sophisticated, we can communicate telepathically with our robots! Give instructions with our minds. How cool!
  22. I would want to have a drone that can fly around based on my thoughts.
  23. Would I get robot pets? Maybe! Huge bunny, playful wombat, a new pokemon creature.
  24. Would I sleep with my robots at night? Maybe! Someone to cuddle with. Robots wouldn’t snore, wouldn’t toss and turn. They can “appreciate my body” with light groping as I fall asleep. That could be fun.
  25. Some people will never need friends again lol
  26. What will happen to the job market? Maybe more people can self sustain if they have a robot to help with a small farm. Let’s say someone gets a cheap piece of land that is either remote or in a less developed country. They just need a robot to help grow food, then they can survive.
  27. Manufacturing will be done by robots. At first we will need humans to help manufacture and repair robots, but soon robots can do that themselves.
  28. So then humans might be coming up with new ideas (or have AGI’s help coming up with new opportunities) for what to create (robot apps, attachments, accessories). People will make money doing very high level stuff like, ensuring robots got it done right. And then spend a lot of time just enjoying, say, doing sports, travelling, creating art (including movies), enjoying art, and hopefully, socializing with one another.
  29. Imagine the world reaching that in 50 years. With advancements in science and tech, maybe I’ll be a young-looking and active 94 year-old! Sexy cyborg ahahhahaha!
  30. More parts of the world would be occupied, probably. We have less reason to be close together than ever. Less alone, more remote jobs, and more self-sufficiency / independence. More abundant energy and driverless cars will mean faster, cheaper, and easier transportation. What a time to be alive!!

KT Growth Plan 2025

Biggest Leverages:

  1. More traffic
    1. Produce great, ongoing content on Youtube, IG, TT
      1. Hire 1 or 2 really good in-house content creator to intro each new design, do fun ring testing, compare rings, etc. They should be charismatic and can come up with ideas on their own. (full time or per video? Did Brian’s method work (a big team of content creators)?)
      2. More ad spend – figure out: where to spend? Most likely Google
      3. AI Search engine optimization
      4. More SEO on more website pages such as collections, product pages, and blogs.
  2. Higher conversion
    1. Better website branding and UI
    2. Add landing pages for our ads (full time designer? use SASS? research in ECF)
    3. Better email campaigns – look into a better email agency, or use AI (train a GPT)
    4. Better ads – train GPT to write better copies, run more A/B tests
    5. Can probably improve our email flows even more, but that’s not as urgent.
  3. Higher purchase frequency and AOV
    1. More ring designs (hire a great freelance designer?)
    2. BIG: Expand to selling metal rings
  4. Hire an Executive Assistant to free me from the operational tasks
    1. Someone who is a J – hardworking, better attention to details
  5. BIG: Scalable Meta Advertising
    1. Set up new Meta pixel and find an agency that can create the creatives
  6. Work off of a spreadsheet – all the metrics, all the meeting notes and todos
  7. Content ideas:
    For our core audience, which is mainly people who just got engaged, or people who are happily married and active but that’s not as much an “event”. But, it is a type of people. That can be good for ongoing content perhaps. Date ideas for active couples. Marriage tips.

Shopify: 

Traffic x Conversion Rate x AOV x Frequency = 7

 

Feeling Good and Loving Life Right Now! Manifest!

I had some health wins lately and that makes me feel so good!

Business is growing and stocks are doing well. So feeling good in the wealth department too!

Made some new friends, strengthening relationship with some existing friends. So that’s good too!

Health, wealth, love. I feel very blessed.

Sometimes I’m reluctant to admit that life is great, because my mind automatically thinks the opposite or the ending of the good things. But I have to tell my mind that, I gotta revel in the good when it’s good, otherwise we’ll never feel good. Be free to feel how good life is! Appreciate it all in the deepest way. Recognize that everything is fleeting, and, instead of being scared or missing it before it’s gone, cherish the moment.

So let me cherish the moment by counting the ways.

Health, Beauty, Surroundings:

  1. Discovered Methylene Blue thanks to  Alyssa – I love it!!! I’ve been feeling better mood, better mental clarity, and more energy (but still figuring out dosage and might need to cut out even the smallest traces of magnesium in my electrolyte)
  2. Massage chair – I love it!!! Got it at such a great deal ($1480) and it talks! haha. And it does amazing shoulder and lower back massage! It’s such a great entertainment for guests too.
  3. FIR foot massager surprise – I love it!! Today, I got a reminder to pick up a parcel. Turned out that the Costway the massage chair company also sent me a FIR foot massager! I was thinking that my massage chair’s only shortcoming is that the hand and foot parts don’t go quite deep enough. And now, I have a surprise foot massager that seems super sturdy, and it’s FIR!
  4. New Vitamin C face serum – I love it!!! Decided to give it a try, and it’s been more moisturizing than castor oil, jojoba oil, tallow, and Aquaphor! I’m still experimenting, but I think it’s been helping.
  5. 2L Water bottle – I love it!!! I’ve been drinking 2L of water for 3 days in a row, and it’s been easy thanks to this water bottle, electrolyte packets, and stevia. I’m still figuring out the best electrolyte recipe, but I think overall this is gonna be great for my skin hydration, brain hydration (cognition), energy level, and the ability to start taking creatine (without getting headaches)
  6. Got 2 cute wigs – I love them!!! The straight one with middle part – I’ve worn it a few times now. It makes me look younger I think. The curly one is super long and I haven’t had a chance to wear it out. I kinda wanna cut it shorter so it’s not as heavy, but I also kinda wanna keep it long because it makes a great sex wig. I don’t have any prospects right now though…
  7. Got 3 cute sweaters, 1 pair of new jeans, and still often wear the bunny coat that Cyndi gave me!! I know it’s just fashion, but I love wearing them! They make me feel happy and new. The jeans make me look more on-trend.
  8.  Flying Whale Decals – I love them!!! Every morning I wake up to seeing the whales, and it makes me so happy!
  9. My vibrators – I love them!!! About to have my next period in a week, and I’m horny again. It’s now something that only happens a few days before my period….but usually a day or 2 before, not a week before! Had some pretty good orgasms!
  10. My place
  11. Foundation the show – I love the technology and design in this show! I love that they very brilliantly brought Asimov’s vision to life!

Friendship:

  1. Nicole’s grad – Glad I was invited to take part in her day! We had some fun and had some cute shots!
  2. Cyndi’s visit – A good surprise! I wish we had more time, and I wish she was healthier. Hopefully in the near future! It was really nice when her and Tina come over and they got to enjoy the chair massager and the red light therapy.
  3. John helped me with the massage chair, and I invited him over for lamb dinner. I’m grateful that he was able to help me!
  4. Brian dinner – had a fun time rebooting our friendship!
  5. Dinner with Brian, Tony, Michaela, Will, etc at the Keg – fun time! I like Tony a lot! I like that he is warming up to me too.
  6. Art of Monday – met Tegan and Tristan. Tristan is quite cute.

Money:

  1. Stocks – Reaching $10.8 million now! (I added $250K this year). In the beginning of this year I had $6.366M. So $4.2M CAD growth ($3M USD, before paying Bunny)
  2. Biz – The past 12 months we’ve seen a 91% growth on Shopify and 25% growth on Amazon, and about $2.7M total revenue. Last year we did $2M. For many businesses, this year has been rough. I’m grateful that we did well!

Looking forward to:

  1. New hires – Joanna and Fatemeh!
  2. New ring designs – Horoscope, Horses, and I shall order D6 with different inside colours
  3. New website – Vipin is a promising devel!
  4. Stem Cell trip – Looking forward to experiencing the stem cell magic, all inclusive fancy hotel, and a warm trip with Mom!
  5. January ECF Mastermind get-together – Looking forward to hanging out with ECFers, and being in warm Austin!

Manifesting:

  1. John, Cyndi, and Tina feeling better healthwise!
  2. Stem cell therapy helps Mom’s diabetes and my anti-aging
  3. Stem cell therapy helps Dad’s eyes
  4. Knot Theory does $10M revenue in 2025 and 20%+ profit
  5. I have an incredible and competent team, including staff who love to do things I don’t like doing, such as accounting. They help us thrive as a business and as a team!
  6. I have smart, fun, sincere, reliable friends who have my best interest at heart, and we are close and spend a good amount of time together (e.g. once a week)
  7. I have a close friend like how Shaan has Sam, who is smart, fun, funny, loyal, sincere, rich, outgoing, inspiring, reliable, respects me, has free time, and loves to spend time with me. I love spending time with them too. The two of us can do impromptu hangouts and travels.
  8. I have more energy, focus, and productivity
  9. I spend my time doing things I love, such as giving design, growth (marketing) directions.
  10. I get really toned.
  11. I get even more youthful!

Brian friendship reboot, feeling inspired, wondering about Hampton renewal

One of the best ways to make friends who have the same interests is by being public about what you are interested in.

How have I made the friends that I like?

  1. Brian – ECF
  2. Cyndi – Fundraiser party
  3. Tyler – Cyndi
  4. Nicole Y. – Spikeball
  5. Yesol – Spikeball
  6. Dips – Volleyball
  7. Alex – Keith (whom I contacted at random on Facebook)
  8. Paul Jackson – ECF/Hampton

What are my ideal friend groups like?

  1. I’d like a friend or a small group of friends that are fun, outgoing, has time and money to travel with me or go on fun adventures with me! (Like, Korea beauty tour, Japan foodie tour, Zero G flight, visiting cute animals worldwide)
  2. I’d also like a local group of friends to hang out with, to play 2v2 volleyball with.
  3. I’d also like a local group of DTC friends, so we can hone our skills and strategies together (but maybe Mentorpass will do)

What are some successful friendship role models?

Sam and Shaan

What do I like about them?

They respect each other and they are a power couple.

They riff off each other’s jokes. They are both hilarious.

How did they get those friendships?

Shaan commented on Sam’s blogs.

How can I get the same?

They are both actively reach out to new people while actively broadcasting themselves (pod).

I should actively reach out to people on Hampton. Starting with women.

I don’t want to broadcast myself…let me think of a format that works for me.


I honestly had a lot of fun with Brian today. Very much like I anticipated.

We’ve always had a lot of talk about. I mean, around 2 years ago I wanted to hang out with him 1 on 1, because when I thought about who I wanted to hang out with the most, it was him. I hit him up, he said ok what are you doing this weekend, but then I got my lips inked and I said I’m free in 2 weeks, and he said nothing back. I never tried to hang out with him again.

I was definitely also attracted to him, after a long initial ick. I didn’t think he was good looking. But with mermaid clock in play, he got more attractive. When he invited me to the Hawksworth restaurant for his newly launched group, and that he ended up treating me that meal, I was very flattered and thought we had something special. I remember laughing a lot in Whatsapp conversation. But, he never asked to hang out one on one. And at the Hawksworth dinner, he sat Selene next to him and sat me diagonally across from him. I was mad. I didn’t talk to him all evening, and I had fun talking to 3 other guys, laughing loudly while knowing that he is within ear shot.

 

(I was trying to figure out my timeline with him, and found out that I’ve written it down in another post.

I was interesting to see all the guys I’ve liked in the past 3 years!)

He asked me what my ideal “pal” avatar looked like. I said I wanted what Sam and Shaan have. That when someone asked him what’s a product he spends hours on each day, he said it was Shaan. Haha. And I said that I figured Shaan is ENTP and Sam is ENTJ. I asked him the same question back. He said, Do you remember Selene. I thought, wtf, her? He said at her going away party (apparently she moved to Montreal) he met a guy that is also INTJ and they talked and thought the same. I asked if that’s what he wanted, someone identical. He said he thought about that too, and probably not.

He also asked me what’s the max number of people for a party he hosts that I would attend. He said he hosted something that was only 12 people. I said if it’s generic people I’m not interested. He said they are content creators.

I said my friend criteria are fun and reliable. He asked if “interesting” counts as fun. I think he thinks of himself as more interesting than fun.

I feel that he is making an effort to be friends, and I appreciate that. Also, he is always learning new stuff so it’s fun to hang out and learn new things!

 

 

 

Mom’s birthday; Arc’teryx; Tui Na Massage with Li Jie

Today is Mom’s birthday!

We went to a Tui Na massage appointment for me. The lady, Li Jie, turned out to be very fun to talk to. She spent 3 hours massaging me! I think she liked Mom and can relate to her having an only daughter. She can feel the love of my mom towards me. I am lucky.

I did feel better after the massage! She is so in-tune with my body…very interesting. My neck felt more relaxed.

Then we went to Ono Poke in the mall. We had fried rice, fried chicken, and some poke. Strange combo lol! But that’s what Mom liked!

Then we went downtown so Mom can get her watch battery replaced. She was thrilled about that lol.

Then we went to Arc’teryx. She’s been wanting a fancy rain jacket from there.

A cute staff helped us. Mom was kinda flirty with him lol. He was pretty funny too. She said she liked the jacket he was wearing, probably because he was cute. She complained how ugly the pumpkin pie orange jacket was, the guy joked that he has one.

He wasn’t very good at helping Mom put on her jacket. He is just a kid after all. Maybe 18~22? He was not awkward though. He still had acne, but he would grow into a cuter guy once that skin clears for sure.

I asked Mom to try on a few more things, and she decided on another inner jacket. The two jackets came to $650 or so. No sweat! It’s so great to have money!

Then we wanted to look at their bags. There was one tote bag, which was ugg as hell. He said it was waterproof. I said, but it’s wide open! It didn’t even have a zipper or a lid. He said it’s very good for holding water. HAHA. He was quick!

Then we went to Fairway to buy more jackfruit.

For dinner, we had jackfruit, persimmons, pineapple, and the canned Thai Chicken Rice soup that I’ve been looking for forever (found at Fairway!) and canned Clam Chowder.


This trip I feel that Mom is less focused. I’d tell her a story and gets none of it. I got frustrated with her at some point, and she was upset too.

I’m a little bit concerned that her mind is deteriorating. I guess it’s bound to happen sooner or later…but I feel that it has more to do with her being unfocused than being less smart.

Maybe because she hasn’t been sleeping well…

She is trying to get herself off the sleeping meds.

I think we need to go to stem cell therapy in January.

It’ll help with her anti-aging and her diabetes.

Her diabetes meds are what started this whole sleep issue.

I noticed in me that I’m grumpier this time. Less cheerful.

Maybe because I’m on my period?

Maybe because I’ve been stressed.

My mood is ok, kinda even, but I’m not as overjoyed and laugh-easy.

Or maybe it’s perimenopause lol


I’ve decided to not renew my Hampton membership.

Fun dinners alone ain’t cutting it. 2 people already can’t come to the first core group meeting. The thought of

I’ll try Mentorpass.

 

Knot Theory new packaging

Ideas:

  1. Metal boxes for engraved
  2. Paper packaging for NG
  3. Amazon? probably still need the cellophane, so the same trifold?
  4. Sell the box separately? This way ring exchanges will be less of an issue – only need to ship the ring (and won’t need to check if the ring is a replacement and needs a box or not). Can sell it for $15, but if it’s bought as an add-on, it’ll be $7.
  5. This will mean that in a mailer, we’ll have a square folded card, a ring box, and a flyer that includes a ring sizer
  6. Unless the square folded card is a flyer
  7. Nah it is classier if it was simple
  8. A flyer can be more easily updated
  9. And we can add other things like promotion
  10. Oh we need a ring sizer still!
  11. The brochure is such a great idea. It has ring sizer, it can be shipped to Amazon, it has a lot of space to introduce our brand
  12. We can have the square folded card contain a bi-fold brochure
  13. And the bi-fold contains ring info and ring sizer
  14. It’s a bit of a hassle to pack on the Vancouver side
  15. unless China packs it
  16. In which case, we basically switched out the cellophane bag for a heavier paper jacket…
  17. Unless we get a better deal by sourcing our own paper card supplier
  18. So far the jacket is $0.07, and the shipping is $0.025
  19. If the bi-fold is $0.065 then the total is the same price as our current tri-fold from Udoo
  20. The advantage is classier

 

 

 

 

Bigger ring box:

Pros:
1. Feels like it’s worth more

Cons:
1. Customer might not want as many boxes because they can fit multiple rings in the box

Smaller ring box:

Pros
1. More streamlined-feeling; less bulky feeling

Cons:
1. Might be harder to open for big hands

Feeling more motivated. Colostrum? Feel Good Gym?

The past couple of days I’m finally feeling more motivated again!

I put together the IKEA shelf for my bedroom. I bought the shelf almost a year ago!

Then shortly after, I bought the insert boxes at IKEA (Saturday), and on the same night, I assembled all 4 boxes and the new stool (for mounting my Mitro red light). And today (Sunday), I cleaned up the 2nd bedroom and arranged my new “red light therapy” room! And I finally started putting the whales decals up on my bedroom wall!

Here are possible reasons why:

  1. Colostrum – 3 days in
  2. Feel Good gym workout classes – I think the Thursday class (3 days ago) may have opened some chakras haha
  3. Cabbage – ate a lot of it the past 3 days
  4. Flaxseed meal 1 tbsp a day – 2 weeks in. I’ve been remember my dreams – related?
  5. HCL and digestive enzymes – 4 weeks in (Sep 16)
Focus on the life I want to live!

I want to feel more free to spend money on fun stuff

I want to have more fun, loyal, reliable friends who have time and money to do fun stuff together

I want to experience all the fun things that the world has to offer

I want to have an abundance of energy!

I want to have great focus

I want to be able to get things done! No procrastination.

I want to look and feel young

I want to have less stress

I want to have abs and toned body

I want my team to be happy and healthy

I want my mom and ad to be happy and healthy of course

 

Introduce resets – I think that’s the key to feeling rejuvenated and inspired!

Reset ideas:

  1. Daily new something – new quote, try something new
  2. Powerful mantra on my bathroom wall. Something above loving myself, enjoying today, today is the youngest I’ll ever be, get excited about today.
  3. Project-based life
  4. 3-month year
  5. Go to a new location
  6. Try a new thing
  7. Learn a new thing
  8. Meet someone new
  9. Change my surrounding (new room decorations, new work location
  10. New lifestyle / routine (go on a vacation, try a new routine for 2 weeks or 30 days)

 

 

Most valuable next step

What’s going to help our sales the most?

  1. Start a new Meta account
    Impact? Hard to say. If a bit better than current meta account, 3 ROAS
    Investment? $3~5K/month to start, plus $3K/month for the agency
    How long before seeing results? Probably 3 months
    What I need: A meta agency with the ability to create good creatives
    How to get what I need:
    a. Ask ECF Forever 21
    b. look for companies with good creatives and ask which agency they use. Reach out to founders and schedule chats!
    c. Ask Hampton

Knocommerce post purchase survey question ideas

Why did you decide to try these products? (please be as specific as possible)
What other products are you thinking of trying? Why? (From Forte or other companies)
What other hair care or grooming related challenges are you facing at the moment?
Bonus: Tell us a little about yourself (career, goals, hobbies, interests etc)

The new one we added these 2:
What made you almost not buy?
What additional information do you wish you had access to before the purchase?