First launch would be the magic purple ring.
- Create images and a good name for it – update listings
- Create a cool coming soon pop up on the website
- Create a cool website slider for this new arrival
- Create a new arrival section on the website menu
- Create a cool IG feed – 3×3 grid
- Research all the great hashtags
- Join hashtag groups
- Create videos – simple ring rotation for coming soon story in FB/IG; simple one of me squeezing it; also add to Amazon listing and Etsy videos
- Reach out to influencers on tiktok and IG with these videos, get them to make more videos or just rave about it. They get free ring, they get commish.
- Document launch sequence so we can replicate this
- Write a blog and include all this media and keywords
- Send out email using basically this blog
- Create FB Test Track group to announce the ring along the way