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Systemize, Optimize, Delegate, Automate.

The sequence is probably:

Systemize by creating an sop/documentation, Automate as much as possible, Delegate anything that can’t be automated, Optimize over time. Rinse and repeat as the task or project grows/scales.

In order for us to grow and for me to have more free time, I need to SODA anything and everything.

SODA everything that is recurring:

1. Product development (once or twice a year?)
   1. Idea for a design collection
   2. Research demand and competition
   3. Prototype designs and colours with Fred
   4. Set timeline (when product will arrive) and plan out launch
2. Engraved product development (once a month + as needed based on news?)
   1. Get together once a month to discuss what’s trending right now
   2. Create design -> Vectorize -> Test -> Engrave on rings for photoshoot
   3. Word based designs can be done right away
3. Inventory management
   1. Regularly check inventory and demand
   2. place orders as needed
   3. Ideally a US warehouse to be more agile. 
4. Engraving (SOP already in place. Can optimize.)
   1. Order processing
5. Product launch
   1. listing the products on all channels
   2. All text and images ready
   3. Build announcement page/emails
   4. Launch plan and timeline
   5. Build landing page
6. Marketing
   1. Email marketing – collection launch based, but also holiday, seasonal promos.
   2. Paid ads
   3. Social Media – posting, building a relationship with influencers, be the first to like/comment on other accounts’ posts
   4. Funnels?
   5. Contests/Giveaways
   6. Broadcast to influencers – interested can apply
   7. Contact potential partners – brands who sell complementing products or services to same target audiences. e.g. climbing gyms or gear
   8. Contact potential communities – e.g. climbing groups
7. Content generation for marketing and launch and listings on all channels
   1. Identify all the content needed, their dimensions, etc
   2. Videos
   3. Photos
   4. Rendered images
   5. Articles (blog, PR, new product announcement)
8. SEO
   1. Optimized listings on all channels
      1. A+ content on Amazon
      2. Videos for Amazon and Etsy
   2. Ranking optimization for all channels
      1. Amazon – dominate search result with more listings
      2. Google – how to rank higher with 5-star reviews showing
   3. Push out content to all channels (pinterest, FB/IG, Tiktok, blog, parter sites, ads)
   4. Do what HavestRanking does
9. Sales
   1. Frequent update of Etsy listings
   2. Amazon PPC
   3. Store outreach (on and off line stores)
   4. Wholesale
   5. Contact relevant industries who may be interested in the collection (e.g. water sports, hiking & climbing community)
10. Customer service – this is currently the only part that has been SODA’d

There are tasks that don’t require SODA but will improve our traffic, conversion rate, sales frequency, AOV, optics.

Build a board that allows us to brainstorm all the activities that improve these areas, and implement them.

Some are:

1. Optimize our website, provide more silicone ring info for first time visitors
2. Improve product description
3. Add about page
4. Hot jar / track our website activities so we can keep improving our website

How to begin? What’s the minimum dose for maximum result?

In the coming week? In the coming month?

First, for new collection (Adventure Awaits in SCF and CF in all colours), we identify all the content we need and all the actions we need to take, to fully promote them. Then, we do the same for the upcoming collections and the older collections.

So first, we list all the actions we want to take to promote AA, then we list what we can do already, what we still need in order to do (content), and plan out a timeline.

For example:

On Shopify:

1. Promote on homepage
2. Great product description and images
3. Collection page
4. Landing page the introduces the collection
5. Blog
6. Upsell / promo

On Etsy:

1. Promote on store front with main image
2. Improve product description (link to each other)
3. Optimize images to fit Etsy’s new format
4. Add videos
5. Update any email/announcement/signature/store updates that we can include to promote the collection

On Amazon:

1. Amazon A+ content
2. Listing title, bullets, description, backend search terms (done)
3. Amazon-friendly listing images
4. listing video
5. Ad video
6. Add to Amazon storefront

Sales & Marketing:

1. Send out an launch email (first update the mailing list)
2. Create ads (done?)
3. Broadcast new collection to influencers? Interested influencers can apply
4. Schedule content push to social media

Measure of Success:

1. Keep track of traffic, conversion rate, AOV, sales
2. Use as a guideline for next collection!

Let’s put together a prioritized plan.

I’m thinking we can get it launched in 3 weeks, with milestones each week.

 

 

 

 

I’m grateful that Bunny is feeling a bit better!

I’m grateful that Mom is healthy.

I’m grateful that I have amazing friends who want to help me in my business. Ty, Cyn, Anna, Nicole.

I’m grateful that Bunny and I had a romantic stroll along the Arbutus Greenway. He gave me an unexpected kiss under an apricot tree, and a boost up his shoulders to pick an apricot! We shared it and it was so sweet!

I’m a little bummed out today because Etsy prevented us from accessing my Knot Theory account. I hope to figure it out asap.

I’m also a little bummed about not being as productive. I have so much that I want to do, but so many distractions (from Cyndi and Nicole mainly). I need to manage my time better.

Jonas broke up with Nicole. It was so surprising! She loves him so much so it was really hard to see this happen to her. I want to cry. I hope she finds love.

We all want to find love. May we all find love! The true love. The amazing love. The laughing all the time love.

 

Hello me! Hello God!

I haven’t written here in a long time and I miss talking to you 🙂

I remember when I felt more connected to you God. I’ve been preoccupied with living. I suppose that’s not a bad thing. In the past, I remember praying to you to achieve succeed in business, and to find a soulmate of a boyfriend.

You’ve helped me SO MUCH. I appreciate you from the deepest core of my heart!

You are my true parent. My home. My origin. My source of love and energy. My inspiration.

I need to call home regularly. And visit you spiritually.

Health, Wealth, Love (family, friends, boyfriend), Happiness, Fulfillment

Health has been good. I don’t like aging a single bit, but compared to my friends of around the same age, I’m doing amazing! Thank you. I’m very grateful.

Some changes:

Fatter, harder to shed fat.

Dryer skin for face and body.

Flabbier skin on belly

More cellulite I think. Possibly from inactivity.

Slightly droopier eyes maybe.

Inconsistent sex drive. Less intense orgasms.

More mood changes. Often the bad.

Venous lake lip

A bald spot on the left side of my mohawk, but I don’t think it’s aging related

A little harder to see up close when I have my glasses on

Some good:

Discovered Ashwaganda to help mood and stress. Lemon Balm seems to help too.

Metabolic renewal exercises are helping me tone up again

So far things that are changing can be improved with supplements or exercise. Some I have yet to do are: figure8 dancercise, facercise.

Wealth has been good too. The biggest win is Bunny helping me invest in stocks. Last year my wealth doubled, from about $1.6M to $3.2M, plus about $100K/year dividend income! All made possibly by Bunny. So grateful!

Business the past year has been great too, better than the year before. My revenue was just under $1M CAD. My profit was about $200K CAD before tax.

I wish I was able to do $1M+ USD in revenue and $300K+ CAD in profit, but on the bright side:

• I got into eCommerceFuel thanks to Cyndi. It is full of high-performing biz owners!

• Etsy tripled the past year! Amazing!

• knotheory.com doubled the past year!

• Engraving is doing well! Hired Nicole!

Love has been improving too.

Bunny is going through the toughest health challenge right now, and we don’t have sex anymore. But he is going to prolotherapy, and hopefully he’ll see improvement soon and heal in a reasonable amount of time. Nothing ventured nothing gained, right? It’s my biggest wish that he heals. If he is on the path of recovery and he can feel the improvements, it will mean so much to me. More presentness, more sex, more quality time, more joy.

Mom is starting to feel aging for the first time it seems, getting dizzy spells. She wants me to call her everyday now. I hope we can figure out the source of her vertigo. I hope she can start dancing again.

Dad only talks about dogs these days. I feel him age too.

The older my parents get, the more boring their conversions get. But it’s also due to COVID, there’s less going on.

Friendships have been good. I’m closer than ever to Ty, Cyn, Anna (and Wilson), Elena, Nicole.

I really have enjoyed spending time with Ty and Cyn especially. Separately though. I hope their relationship is good again eventually. Though I do enjoy spending time with them separately even more.

I feel very lucky to have these friends.

I’ve distanced myself from Masha. She triggers me somehow. So far it’s been easy though. Maybe I triggered her too. I’ve really enjoyed not having her in my life!

Lynsey reached out to me and we reacquainted. But she is so not fun anymore! Her sense of humour differs from mine. I used to find her funny. I’m happy for her and that she has 2 kids and a pretty content life. I’m so uninterested in her though.

I’m looking forward to having eCommerceFuel friends!

I feel very blessed that you always give me what I wanted at the time. I wanted to be friends with Masha, and you made that happen! Now I don’t, but I know that you made it happen and I’m very grateful. I learned a lot from her.

And then I wanted to be very close friends with Ty, and you made that happen too! I wanted Cyn and Ty to move over to Vancouver, and you made that happen too!

I like hanging out with them one on one and as a group. So happy that I can do both with them.

I laugh so much when I’m with friends. It’s good. Always fun with Ty. Always fun at Anna and Wilson’s. I was able to give Cyndi a birthday gift of an adventure book, and we had a blast on the first adventure! Steven Willows was super funny at Cyndi’s birthday bon fire. I want him to be a close friend of mine too!

I hope to have lots more inspiring, quirky, smart, fun, funny friends!

Happiness

I socialize more these days, which definitely contributes to my happiness.

Learning to be nice to Bunny and not get mad. We are at a much better place now.

Lately for the first time I realize how often I’m stressed by work. Stress takes away joy, playfulness, vibrancy, and motivation. I’ll learn to not sweat the small things!

Sometimes I find myself dwelling on the negative. Can be a small thing, and it just stays on my mind. I’ll learn to manage my state better. Let that shit go!

So the ability to not be brought down by adversities and the ability to bounce back quickly if I ever do get brought down – these are the key to my happy states!

Some ideas:

• Having more friends can help put things into perspectives. A lot of people are going through hard stuff! I’m very lucky. Remember that.

• When stressed, think about, is it figureoutable? If so, don’t stress. Also, everything is figureoutable.

• When in bad mood, listen to music, dance, walk, jump on the trampoline, read or watch something funny, hang out with a friend, take deep breaths, read memorable funny moments in Evernote, name 5 things I am lucky to have and/or experience, think about good/fun/funny things or people.

• Imagine myself watching myself from a higher level, higher consciousness. How can I be more wise?

• Imagine turning stress into excitement

• Imagine turning anger into motivation or funny skit

• Imagine turning adversities into opportunities

• Imagine turning shortcomings into advantages

• Imagine turning anything negative into motivations

Having the ability to turn negative into a positive source of fuel is a super power!

 

Fulfillment

What do I want to accomplish and experience this life?

I want to have amazing friends in my life. I want to be in love with someone who loves me, in a fully satisfying way. I want to have lots of stress-free great time.

I want to lift my friends up so they can reach their life goals, feel validated, and boost their income.

I want to feel free. Free to be, free to live anywhere, free to do anything, free to buy anything, free to do what I want when I want, free to experience what I want to experience.

I want my biz to bring in over $1M USD in revenue. I want to have $100M CAD in my wealth. I want Bunny to be rich too.

I want to work on the Collabrative idea with Ty, making it a reality.

I want to get good at something cool.

I want to have a positive impact on the world.

I’m starting to develop some feelings for Ty. Not surprising since we are so similar. Thankfully he is not very good looking / not trying to look good haha. All that dark facial hair and greasy long hair, and same old grundgy outfit – these really help minimize his attractiveness.

Also, Bunny is still the most handsome bunny I’ve ever met. Even though he has a belly right now. He is so effortlessly handsome. He doesn’t put in more effort than Ty, but he is that much more attractive.

I don’t know if Ty has feelings for me, but I feel that he must. And thinking that makes me feel more attracted.

As much fun as I have with him, I now know that he is not a great match for me either. (Cyndi is still a better match….but I can’t believe he was so mean to her!)

Not ambitious enough. Not sexy enough. Also, quite mean to Cyndi. That’s a turnoff. Sometimes I kinda wanna make out with him a little, but no further than that.

Ugh. I miss having sex. I hope Bunny feels better soon. This is so shitty. No sex. No deep conversations. No clever jokes. Just a shell of a handsome Bunny…

He is trying though. And being as sweet as he can. I appreciate that.

Wishing that one day soon the four of us can have a great time in Bali!

 

I’ve decided to distance myself from Masha.

I think she intentionally or unintentionally makes me feel worse.

I often feel weird about her. I often feel worse after hanging out with her. It’s just not worth it for me.

I don’t need this in my life.

Recently she suggested that John’s health is getting worse because he is consciously or unconsciously using it as a way to keep us together.

Wow.

What an offensive thing to say.

I could rebuttal in so many ways.

Did your son consciously or unconsciously rape a girl to get your attention because you’ve been neglecting him throughout his teenage years because you’re so fucking selfish?

—

I honestly think she is trying to be offensive because she was jealous that John helped me make over $1 Million. I could see her unease when I told her that, because she stuttered when she tried to say the next thing.

She wasn’t happy for me or him. She was never happy for me.

She said, But you haven’t sold it yet right?

—

One thing I learned from John is that we can all thing so differently.

So maybe she didn’t have ill intentions. Maybe she is projecting like she said she might be.

But the fact is, she often makes me feel bad.

She kept saying how great Dylan was, as if trying to convince herself or trying to make me feel bad because that’s one thing I don’t have – a boyfriend with spare cycles for affection. Also, I don’t like Dylan. He was rude (scrolling his phone while we were all together) and unfunny when I invited him over for dinner.

I just feel that we both have disdain for each other. Maybe I feel it more towards her. After all, she does wear my rings all the time haha.

I appreciate that she let me say with her when I needed it. I appreciate that she is very free of drama.

I just don’t feel a lot of benefits of being around her in general. No happy feelings.

She actually doesn’t get my jokes. She doesn’t give me compliments. I don’t give a lot either, but even I give a lot more than she does! And there’s something competitive going on.

I’m always nice to her in my words. I don’t “subtle stab” her. I don’t plant negative seeds in her. Even though I don’t like Dylan, I don’t plant ideas that could worsen their relationship.

I could very well say to Dylan, Masha thought you were a loser when she first started dating you. (She joked that she learned to attract/date losers from me. It was another time that she was incredibly rude.)

I can’t think of having a good time with her. We had talked a lot. I guess that’s kind of a good time. But lately I find her very uninteresting and judging with her “knowledge”. “Oh adrenal fatigue doesn’t exist, it’s been proven.” “Oh that’s a dopaminergic behaviour.” Sooo annoying.

I have archived her in Whatsapp.

I’m so mad I don’t want to see her messages or listen to them….and I really won’t miss her.

The only reason why I don’t want to clearly end it is that it was my pattern and I don’t want to do it again. Considering the help she had given me before, I won’t say harsh things to her.

I’ll just say to her that I don’t appreciate her planting negative ideas in my world, and her lack of tact. She could’ve said, John can benefit from counselling to feel more positive and less PCS discomfort. But she chose to attack him.

I have never said one negative thing to her about Dylan, even though I don’t like him.

Bunny and I have such a rough time in person these days. On the phone we are not bad, talking for an hour each day, looking forward to talking, being sweet to each other.

In person, we’ve been fighting everything single time.

He is feeling so terrible ever since going to Bret the physio. Something is really aggravating his nerves. We haven’t had sex in over a month. When I go over, he used to greet me with a smile. For the past couple months, no smile.

Today we went to IKEA and Dave’s fish and chips. All is well. He wasn’t the most fun to be around but we were both trying to make it a good day. It was all good, until the last second, at near checkout, when a girl’s shopping cart fell over. I said, Bunny let’s go help. He ignored me. He was counting how many patio floor pieces he needed.

I helped the girl, and after that, I got mad at him.

In the car, we shouted at each other.

I didn’t like that he seemed like a bad person. He felt terrible that I made him feel like a bad person because he already felt pretty bad (for losing a lot of money in life, which has nothing to do with integrity…)

He kept saying he doesn’t know how long he can live with this discomfort.

I also feel very hopeless if this is our relationship.

God please help. Please help him regain his health.

I hope this prolotherapist John Paton can help him. So far he doesn’t seem very professional or friendly, but supposedly he is the best in Vancouver.

Without his health, both him and I suffer. So much.

I’m supposed to “play” in this life. How am I suppose to play if I have to keep saving my playmate?

I want to have a playmate. I want to have lots of fun, lots of good sex, lots of laughs, lots of adventures, lots of friends, great memories, lots of wealth, lots of abundance haha!!

 

Today I feel somewhat happy and peaceful, as though the thought of being “rich” finally hit me.

I was also a bit lazy. Sold a few calls for $3200CAD and called it a day lol.

I did the mental math of making a living this way. Do these calls once a week, and make $12K per month! Plus $10K per month dividend! Wow.

That’s more than what I made per month in 2020!

It’s time to re-evaluate how I approach life.

I love my place. The BC Place view is just as beautiful as ever. The ash coloured floor. The location. Everything about this place is awesome.

I definitely remember that my goal is to have $4MM. I’m so close!

I remember that the reason why I set it to $4MM is that it’ll mean I can live off dividends so I can feel stress-free. And that I can support Mom and Dad.

With Bunny’s help, I now can get $100K dividends per year.

Bunny keeps saying I’m set for life. I’m not sure how long I can keep earning this dividend, and I don’t know if the stocks will continue to rise or be stable the next few years (certainly will be selling some mall stocks after reopening). But yes, overall, I feel pretty amazing about my finance!

Making an income of $200K/year (in 2020) too.

Questions:

1. Can I be more baller?
2. What can I do to make more? $100MM is my next goal.

Bunny wants $100M to0. Let’s make it happen for both of us!

What if I spend more time on trading and less time on my business?

The returns on trading is so much higher, with the littlest time put in.

If I really commit to switching over to all 2x, 3x stocks, I’ll be able to double  or triple this $3M.

Then it’s $9MM.

If I use margin, that’s $18MM.

Of course I wouldn’t leverage the whole margin…that’s risky…

But wow, even $10MM is AMAZING!!!

And I should probably understand the margin risks better.

I wonder if I should do a series of short term doubling bets. This is potentially way more gain than doing it once a year.

If I keep $1MM in the safe bucket, $1MM in Bunny’s management, and $1MM in “repeated 2x growth or more bets”, diversified into 10 different stocks to lower risk, utilize margin (let’s say it’s $1MM), play this let’s say 3 times a year, then that’s $1MMx2x3=$6MM in one year.

Food for thought!

Research Findings:

1. Teehee shirts is the most popular birthday tee for masculine ones
2. Sells about 30 shirts a day. So $10K profit per month
3. They do advertise though. So maybe $10K CAD profit per month
4. Customers mostly buy for: son, dad, husband, daughter, self – in that order
5. Has 2 competitors only, and both suck.
6. They have great main images – cozy cabin feeling, general masculinity that fits everyone of all ages, great designs
7. Great reviews
8. They can do glitter too, but it’s not hugely advertised / displayed
9. Weakness: none that I can see.

What I can do better:

1. Offer some more vibrant colours based on what people actually buy (based on review photos)
2. Better design for “Vintage” – maybe base on vintage wine labels
3. More colour choices and shirt style specifically for “Vintage”
4. Vintage, followed by, “Aged to perfection”
5. “Chapter 62” (maybe Harry Potter style?)
6. “[Name]. The Man. The Myth. The Legend.”
7. NZTees

Hung out with Stan, drank a bottle of cabs together as dinner lat night.

Woke up with a revelation. One that I re-remembered. But this is an important point in my life I believe. It’ll change my course of action.

I have to build on my existing foundation, somehow. The more leverage the better.

Imagine trying to build land in the ocean. You can have scattered floating pieces, or you can have them all together, which give you an area of land. Then build on top of that, castles and dreams.

Imagine building a city, or, an empire rather.

You can build schools, industries, hospitals. But don’t go build two of the same thing that don’t feed off each other. Two hospitals and no school doesn’t help grow an empire.

So what do I do?

Quest is a food company, not just a power bar.

Impact Theory wants to be Disney.

Elon Musk built Paypal. He didn’t build another version of Paypal. He leveraged his money and credibility to build Tesla and SpaceX. Same as Mark Lore.

I was giving up on Knot Theory too soon. I hit challenges and I blame it on the length of the name, the complexity of the name, the price of my rings, etc etc. The truth is, I can overcome all that with strong branding, great products, great marketing.

K-Theory

K Theory

I woke up also with a wary feeling, because, I didn’t expand Knot Theory fast enough when the time was right. I was a bit behind in everything it feels like. I didn’t expand to more products in the early days of Amazon. I didn’t expand to more price points in the early days of Knot Theory. I got those tips, but I didn’t take them.

So, the important question is, what will I do differently this time?

I think about the future of Knot Theory on Amazon. The profit margin will get slimmer and slimmer for sure.

To overcome that, I need to be stronger off Amazon. And on Amazon, I need to offer products that are competitively priced.

Just like Dad said, that I need to offer some really expensive rings. I can go both ways I think.

I need to build on what I have build.

I need to leverage what I have.

Not going to start from scratch again on the rings. New social media. Can you imagine! Just love the brand. Make it amazing!

So, I’ll order more rings from Fred. We’ll compete with Thunderfit. Come to think of it, Knot Theory is only 1 space longer than Thunderfit! And our name looks so classy.

If I want to look at all the ways that Knot Theory is more amazing than the other brands, I could! And I should!

We have so many amazing colours. We are engravable soon. We can have Swarovski soon.

We are priced perfectly to go both up and down!

We can offer customization on Amazon. We can spend money on ads. We can sell to stores and still make a profit.

Learn to really, REALLY, love what I have. 

My life, people in my life, my accomplishments, my past, my products – who are my children!

Knot Theory is my child.

I’m going to build you up!

Never gonna give you up. Gonna rick roll you! hahaha

Now, Etsy.

Day One. (Jeff Bezos is so smart)