Where to go from here?

I’m almost 40! Oh my! Time flies.

I have been very fortunate. I’ve built a business, made lots of money ($1.7MM as of today!), have some good friends, have good health. Will have my own place to live in soon.

  1. I want more quality friends!
  2. I want intimate love!
  3. I want to laugh, be happy, joyous, most of the time!
  4. I want to have very little stress, other than the stress I deliberately put myself through, such as ones that expand my boundaries!
  5. I want my business to grow with the help of a great team that I lead!
  6. I want to be even healthier, with an abundance of energy!
  7. I want to be more fit and toned!
  8. I want to learn a new skill! Dancing, martial arts, growing plants, acting, etc.
  9. I want to be entertaining to my friends. I want to be valuable to my friends.
  10. I want to have even more money! Can I do $4MM by end of 40 years old?
  11. I want to affect change! I want to make a great impact. Make a meaningful difference. Make the world a better place. Let me figure this out!
  12. I want to read lots! Learn from the wise. Step on giant’s shoulders!
  13. I want to learn time management! Be very productive and efficient with each day. Live each day (or week?) like it’s my entire life. With focus on love, wealth, health, passion, making a difference in the world.
  14. I want to surround myself with people who are smart, funny, successful, driven, creative, or playful. You are who you surround yourself with. If they are none of these, then they don’t make the cut. All of them have to be good hearted and grateful.

 

About John’s love for me

Ever since taking the mushroom I’ve been sad, emotional, crying easily.

I don’t know if it’s the mushroom making me sad, or the mushroom cause me to release my sadness.

I’ve been dwelling on John’s love for me.

I think about how he never took photos with me on his phone. He barely ever buy me gifts or treats. He didn’t drive me if he can get away with it.

In general, he doesn’t seem like he loved me very much at all.

And of course we never said I love you to each other.

I want to believe that he cares for me a lot, but I find myself giving in to the fact that we are broken up anyway, so who cares.

But it still hurts.

But should it hurt?

I guess I’m writing in the hopes of making everything ok for myself.

  1. He took photos of his nephew, the dog, and his friends, but not me, maybe because he wanted to show me the photos.
  2. He did offer and drive me to the ferry a couple times
  3. He is too broke to treat me
  4. He is cheap by default anyway, it’s not personal’
  5. No one can love you exactly how you want to be loved. Just appreciate the ways in which they love you.
  6. There are people who act loving and affectionate, but they have more than 1 person they are romantically involved with. More affection doesn’t mean truer affection.
  7. You know he is true towards you. You know he is grateful. He is doing his best.
  8. Even if he could possibly treat another girl better in the future or even in the past, it’s ok. You and him are not the best match anyway. If you have both professed your love, and want to be together for the rest of your lives, then, work hard to love each other the best you can.
  9. And lastly, he is your ex. Just appreciate that it happened, and focus on building a friendship instead.

Johnny Bunny good and bad

Good
Bad
• Is sweet to me
• Is grateful of what I have done for him (hiring him to manage my money)
• Tries to improve based on past fights
• Has been calling me everyday, giving me kisses after the call or when I leave his place, waited for me to hang up first.
• Is persistent
• Is patient
• Has been teaching me how to trade, and is knowledgeable
• No mood swings.
• Never gets mad at me
• Tolerant of my temper
• Dwells on the past, can’t let go.

• Dwells on small things
• Complains about little annoyance of people a lot
• Complains about his step dad but doesn’t solve the problem.
• Passive. Bad at taking action immediately.
• Avoids conflicts
• Conservative. Frowns at things that are unusual.
• Not a conversationalist.
• Not funny
• Repetitive
• Not adventurous
• Skates when it’s sunny. Snowboards when it’s winter. Other than that just lounges on sofa and watches TV. Our lives only overlapped on the sofa. We were basically fuck buddies.
• Not very resourceful. Doesn’t know how to think outside the box
• Not inspiring
• Entitled (about grandparents and parents money, about John helping him out)
• Ruminates. Gets stuck. Doesn’t move very fast to get out of his bad situation.
• Not very creative
• Not witty.
• Avoids facing / talking about painful things. Avoids conflicts.
• Not very touchy
• Short duration in bed
• Not romantic. Hardly ever took me out on dates.
• Kind of cheap. No gifts no dates no meal treats.
• Never gives me massages or other thoughtful gestures.
• Not very thoughtful. Let me drive home in snow and just said I’ll be ok.
• Lazy about a lot of things.
• Doesn’t have very high EQ.
• Probably not very smart in general.
• Has very little foresight it seems.
• Hesitates a lot. Moves slowly. e.g. on stocks.

New Year Plan and New Business Venture!

I’ve had a pretty great year 2019!!!

Made about $340K in biz, $237K in stock. So $577K income before tax!

Business made about $850K in revenue. Close to a million!

Sales on Amazon US is great even after Xmas. Amazon CA not so much, but CA grew by 1000% since last year!!!! And overall on Amazon, we grew by 50%!!!

On Etsy we stayed about the same as last year. On KT we grew by 31%.

Overall, what an amazing year!!!

And I went to Peru, Amsterdam, Prague, London, Fiji, and China! And had an especially amazing time in China!

I’m very grateful.

Now, I’m thinking about:

  1. Systemizing KT
  2. Growing KT
  3. Moving to my own apartment by beginning of Feb.
  4. Building communities of good friends
  5. Creating a new biz!

New Biz:

I believe that these markets have the biggest demands: Getting rich and becoming more beautiful. Healthy is 3rd.

Dating related topics are good too.

The end goal in all of the above is to have more love!

The first one, money, is also to get more freedom, more options, better options.

Everybody wants more love.

I want to make a positive impact on the world. I also want to be more rich.

Like an actor deliberately choosing to star in a sci-fi because it’ll propel them to stardom, I’m going to do the same.

Let’s see:

  1. I can visit Korea. Find an awesome beauty product / service there.
  2. Keep this concept in the back of my mind and find opportunities involving wealth, beauty, health, and love.

I also want to double Knot Theory. This past year we did $670K USD in revenue. If we double, we’ll be able to join the MDS group and similar. They might require us to do 7 figures in just Amazon USA, so we need to more than double (US 2019 sales is $473K).

I’ve written an article on how to increase our sales. I’ll dig that up and update this one with it.

Let’s see:

  1. More colours (25 more colours this year for 25% growth) This is the easier growth factor, so I should increase colour offerings. Make it 50 colours.
    1. Neon Pink
    2. Neon Lemon
    3. Neon Orange
    4. Neon tie dye
    5. Neon Lemon Striped Ring
    6. Teal striped
    7. Royal purple striped
    8. Aqua striped
    9. Metallic striped if possible
    10. Dusty rose
    11. Pewter purple
    12. Pewter teal
    13. Powder pink
    14. Primary Red
    15. Classic Blue
    16. Primary Yellow
    17. Oxford Grey
    18. Thunder (pottery pewter grey)
    19. Another rose gold (the real kind)
    20. Fred: White Marble
    21. Black Marble
    22. Pink Marble
    23. Rainbow
    24. Light Grey
    25. Cantaloupe (for women) or orange (for men)
    26. Primary Green
    27. Dark Green (for men)
  2. More styles (Celtic, Claddagh, 8mm CF, etc) (Estimated 10% growth)
  3. Push the colours to more styles (e.g. antique gold on BCF and CF8mm and 2mm, pearl white to BCF) (Depends on #1 and #2)
  4. More patterns (Estimated 15% growth) (If this pans out, also a great assured way to grow) 15 patterns:
    1. Wood dark brown
    2. Wood ash
    3. Lace
    4. Rose
    5. Flower2
    6. Flower3
    7. Flower4
    8. Hearts
    9. China porcelain
    10. Cat paws or cats
    11. Dog paws
    12. Water waves birds eye view
    13. Sky / sun / cloud
    14. Xmas Snowflakes
    15. Leopard print
    16. If can have positioning: NYC or Paris
    17. Mountains e.g. Everest, K2
    18. Plaid1 (like Burberry)
    19. Plaid2
    20. American Flag
    21. Canada Flag
    22. Celtic
    23. Music (notes or wave pattern)
    24. Waves
    25. Xmas1
    26. Xmas2
    27. Ombre
    28. Mermaid
    29. World map1
    30. World map2
  5. Engraved rings (even on Amazon if possible!) (Estimated 10% growth)
    1. Give examples of engraving encouraging words also
  6. Better Amazon listings for better conversion (split striped rings out) (5% growth)
  7. Social media advertising (FB, IG, Pinterest) (10% growth) 75%
  8. Social media presence (Repost influencers awesome posts, ring or no ring) (1% growth)
  9. More platforms (e.g. Walmart, eBay) (5% growth)
  10. Wholesale to stores (5% growth)
  11. Wholesale to organizations such as hospitals (5% growth)
  12. Affiliate (1% growth)
  13. Email marketing (1% growth)
  14. A great video for branding and ads (1% growth)
  15. Optimize Etsy listing and marketing and have more updates (1% growth) 95%
  16. Increase bow tie options, optimize listings, add insert (0.5% growth)
  17. [TBD] Do a kickstarter on rings (5% growth)
  18. [TBD] Do a kickstarter on scarves (5% growth)
  19. Amp up influencer outreach (0.5% growth)
  20. SEO (3% growth)
  21. Optimize for mobile (subscribe to that app) (0.5% growth)
  22. Optimize website according to Shopify (e.g. add Shipping section) (0.5% growth) 100%
  23. Bracelets (5% growth)

Stressed about finding a place

I need to know that:

It’s ok! Don’t worry! You’ll find a place!!

Strategy:

  1. Look really hard around Dec 15 ~ Jan 7
  2. Keep looking after Jan 7!
  3. Find a storage in case it’s needed

If still no place by Jan 25, can start planning this:

  1. Live with Bunny for a week or two, pay him.
  2. Move into AirBnb worst case. Can be <$80 a night
  3. Or rent month to month, something from Craigslist (monthly lease, sublets/temporary)
  4. Move to Victoria for 2 weeks, put my stuff in storage.

Don’t worry because:

  1. You’ll have a decent place to live
  2. Even if it’s a yearly lease, you can probably find someone to take over the lease
  3. If you don’t find your ideal, settle for great views with a pool and updated interior. No worries. Ideal can take time!
  4. Yes it’s more expensive in the Spring/Summer, but the housing market is going down, so maybe rent is about to go down! Plus if you get a yearly lease, you’ll have the same opportunity again next year! It’s ok to be patient. As long as you don’t lose sight of your goal.
  5. Can also move to a different neighbourhood! It’ll be quieter. No worries!

My nesting wish

Dear God,

I really appreciate everything you’ve given me this past year. I appreciate the view of this place so much! The BC Place and Science World are both golden right now! It’s amazing here.

I’d love to move out now and have my own place. The place I wanted was rented, but I trust that something even better will turn up before February 1st! If not, I’m willing to stay somewhere temporarily, however I’d really really appreciate it if you would give me my dream place before then!

A sunny place with view of the BC Place, indoor length pool, quiet, at least 600sqft, modern decor, white walls, stainless steel appliances, light coloured hardwood floor, unfurnished, and not seeing the 33 Smithe building are my biggest wishes. A view of the waters and Science World is a nice bonus. Under $2200 including parking would be nice!

I will host parties to grow happy communities, grow an oxygen herb garden, get cool expressive furniture, revel in each day, drink blended water, dance, sing, act, laugh!!!

How to become a creative consultant?

I love ideation. I love brainstorming. And I have cool ideas.

My ideal role is to be the creative consultant. People ask me what I think, I tell them, they do it, and we all make a ton of money and make the world a better place.

To reverse-engineer. How can I become a highly sought after creative consultant?

  1. Talk to many creative consultants. At least 10.
  2. Job shadow them.
  3. Exercise my creative muscles.
  4. Built connections in the fields I want to be creative in.
  5. Be creative in my own company
  6. Do creative crazy things like building a VR / mechanical arm
  7. Brand myself as a creative person whose ideas gets executed and the results are amazing.

What if I just do the first gig for free? Like, find companies who will give gifts in exchange for promotion, to flight travellers?

Who will be my other clients?

Smart homes –
VR – get into all the theme parks. Hotels. Malls. Promote at Theatres.

Will I be known as a creative collaborator? A creative marketer?

I feel that I just want to decorate the cake but don’t want to bake the cake. Just the fun and creative part.

Maybe if I have stake in the company.


First, let’s make Knot Theory HUGE by being creative!

How would I do it?

Rings will need to be cool. How can I make the rings cool?

TED:

Tech – add smart ring tech

Entertainment – worn by celebs that matter

Design – cool design, or team up with famous jeweller

 

 

 

Thoughts at the moment

A few things on my mind:

  1. Not to bad mouth anyone
  2. I’m still me after all this time. Still somewhat small minded, judgy, and not very generous. (Thinking about how I feel about Masha and Artsy.) I was generous at one point, but now I’m bounced back to old me.
  3. Like more alone time now.
  4. I’m 39. When I reach new heights with Knot Theory (e.g. 7 figures, automated), and I have saved up $4MM, I’ll be ready to start a new venture (second kid). There’s no time to waste! Wait too long and there’s no time to start a new thing!
  5. Start learning as much about VR as possible. And combining VR with a mechanical arm
  6. I want to move out. Have I learned what I needed to learn the past year? I don’t know. I felt that I could be more generous, loving, easygoing. But I also don’t want to be. One thing about having money is that it makes us less willing to compromise. I think about whether the world would be a better place if we don’t worry about money. I don’t know. We grow from hardship and we bond in lack. Why can’t we all just live happily ever after and showing only our best traits!
  7. After moving out, I’ll make lots of friends by having dinner parties 🙂
  8. I’ll triple my savings in 1 year. $4MM!!
  9. This year I want to do really get by biz together, automate, clarify. Do it like how a smart person would!
  10. I also want to remove my mercury amalgams, get a viome test, and do 5 to 7 colon cleanse.
    http://www.kestevendentalcare.com/
  11. Get into Walmart, Target, Sportscheck. And more!!!

Fiji Day 3 morning – so far

Day 2
I was so happy yesterday.
The pole jump was amazing.
I was so confident. They wanted confident people at the front or back. I didn’t want to wait, so I volunteered to go at the front. Such a great decision! Be bold. Be confident. Be fearless. It’s so much better than waiting.
Also, love the energy being higher in the beginning!
Before going up. Cameron the trainer asked what this climb means to me. I said, if I let shit go, put down my baggages, I’ll be lighter, and I can go higher and faster!
I went 3rd, yelled out Bula bula bula on the pole at the no turn back white line. Everybody cheered for me and yelled out my name. I climbed to the top, and felt a little bit scared, surprisingly. I thought I was gonna do a one leg stand at the top of the pole, but it was scarier than I expected haha
I told them I might not jump for the trapese bar. They said it’s up to me. Then I thought, fuck this, I’m going for it! Even if I miss, the safety line will catch me.
Nothing ventured nothing gained. And gosh, so much was gained.
I took a leap, and I hung on to the bar! For a split second only because the sunscreen had made my palms slippery. Also maybe I wasn’t strong enough yet.
They belayed me down. I air walked around because THAT was totally fun haha
I came down they had formed a tunnel for me to run through! Then Ricky came over and gave me a big hug and the “I jumped” badge.
Someone draped me a wet towel around the neck.
(Later on Michelle joked about it being a wet tee contest haha)
Because it was scary, it was so rewarding. (Compared to the firewalk, which I felt nothing for because I really wasn’t scared.)
I started to appreciate Tony more again.
I’ve recorded the rest of my diary in sound format in Whatsapp.
Day 1
Finally arrived at Savusavu in Fiji!
Took an extra flight and an extra 6 hours of layover, but got to talk to new friends, including very funny and friendly (and chill) locals.
The land is so lush here! And th air smells sweet. Good vibes here.
I’ve always thought Fiji Water was the best. It’s the tastiest (smooth and soft because it picks up the silica in volcanic rocks) and is the most expensive.
Funny that you can ONLY get the best here, there’s no other bottled water options!
I’m grateful that I met John and Laurie who were had the same flights.
While waiting for the flight, Laurie and I started talking to local Fijians working there. Misa was doing hourly weather check by the airport. He was hilarious.
We talked for a while, and he suddenly asked:
Misa: So in North America and Australia, you have to work to survive, yeah?
Me: …well yeah. But isn’t it like this anywhere in the world?
Misa: Oh no not here. We can sleep all day, wake up, and there’s food.
Me: What?! Where did the food come from?
Misa: Can pick fruits from trees, or someone in the family would have food on the table.
It’s so fascinating. Some people work, some people don’t. It’s taken for granted that if you work,  you provide for the rest of the family who don’t. And Fiji is definitely super abundant. The lands are so fertile they really can find food everywhere.
Misa also mentioned that our time here on earth is temporary and the final, permanent place is the heavens. So everybody is pretty chill.
An hour later he came back with some papayas and they were the BEST papayas!

Went off K2 and D3

I feel normal for the first time since I got back from Burning Man two weeks ago!

Not super normal, but pretty decent. It’s 9:42 am right now. (I was waken up at 9am by Elena’s message. 7 hours of sleep. Feel ok.) We’ll see how the day goes!

Yesterday’s meeting with Alex was interesting. I feel good and bad at the same time.

Alex is doing better than me in business right now. I should be happy for him. Damn he is so young. Kind of jealous. But I’m also happy for him.

I think he is doing $700K to $1MM on his Amazon. Not sure if USD or CAD. I’m doing $650K right now. I think he is profiting at about $200K/year. I’m doing about USD $216K/year right now. So, we might be about the same here.

However, he also has Anime bae, and he is a Facebook ad guru! They spend $15K per month on ads, and their ACoS is 25%, so they are making about $60K/month just on the FB side. I’m guessing plus organic, they are doing $100K/month. Let’s say the business is making 50% profit, and he has half of the profit split with his partner. That’s $25K/month! So he is doing $250K here. Together with Amazon he is making about half a mill per year.

They hired 6 people and have an office, and the brand is growing, potentially to China! They are growing quickly.

Now let’s talk about me.

My rings are doing slightly better this year than last year. Since coming back last May, which is 16 months ago, our sales have gone up.

Right now we are doing about $37K in Amazon US. I guess last September was one of the worst months too. Overall we are doing

2018
Jan: $24.1K
Feb: $32.1K
March: $28.5K
April: $29K
May: $40K
June: $37K
July: $42K
Aug: $33K
Sep: $28K
Oct: $32K
Nov: $42.4K
Dec: $58.7K (rolled out Comfort Fit)

2019:
Jan: $41.5K
Feb: $47.5K
Mar: $48.8K
Apr: $36.1K
May: $42.1K
Jun: $38.7K
Jul: $40.1K
Aug: $44K (rolled out BCF)

According to Sellerboard, last year’s profit was $133K in US and Canada. Spent $66K on ads.

This year so far 3/4 of the way into the year, we are at $118K in US and Canada.

Last year so far into the year (September 17), we were at $96K in US and Canada.

So that’s an improvement! 18.6% growth.

It’s hard to say if we are more profitable in the US because we are spending so much more on ads. But, we are getting more sales overall, and we are getting more profit overall. So that’s good 🙂

Found a new supplier for rings the other day. Udoo. I didn’t mean to look for a new supplier, but was simply looking for a way to create metallic rings without flow lines.

But right now I’ve found the largest silicone ring supplier in China, who has a better price, smaller MOQ, better technology, possibly better quality (will check out samples), and some new innovations.

Come to think of it, Martin has really disappointed me. Bad quality the time before and we had to destroy all the rings. Bad quality control last time and we got 2 bad reviews right away. Now I think he packed the wrong rings into the shipment. His price is 2.5 times Udoo’s. I thought he was competent but he has been sliding more and more.

We’ll see. I’ll keep him for now and explore this new manufacturer.

Now let’s talk about the positives in the meeting with Alex
– I’m motivated to do better
– He is pretty funny. Taught me about “bruv” (bruh love).
– I got to help him with moda info, sent him Game Changers book, and he is inviting me to his biz party (which I can’t go but hopefully next time)
– I gave him some biz ideas! Facebook ad agency for anime companies
– He gave me some insights on FB ads. I think I need to get into it! I hope he’ll be there to teach me a few things when needed.

Advantages of my business:

  1. Cheap product cost
  2. Light weight product
  3. Can be customized
  4. Great margin
  5. Many niches
  6. Can be sexy

    If I were an 8 figure Amazon seller, what would be the top 3 things I recommend that Knot Theory do?

    1. Systemize churning out new rings
      – design, production, package design, shipment, QC, pre-launch, launch
    2. Automate with more VAs / manager who knows amazon
    3. Offer packs of rings
    4. Launch with passion – lots of budget, smart strategies
    5. Get reviews with passion – have a community of reviewers, update packaging to get good reviews
    6. Learn from the vitamin shops
    7. Set up many chat to engage customer
    8. A/B test prices, etc
    9. Expand to more marketplaces
    10. Add Walmart and other online market places

If I were Tom Bilyeu?
1. Create a loyal fan base – Have great marketing content on SM – interesting, entertaining, educational

 

If I were Gretta Van Riel?
1. Product Market Fit (does it apply here?)
2. Prelaunch and launch
3. Build a community
4. Strategic partnership

If I were Alex?
1. Run FB ads

If I were that Kathrin Zenkina (who makes $4MM from her community) selling courses to them?

What advice would I give to myself?
1. Sell to stores, different niches; hire a sales person
2. Sell to hospital network, mining companies, etc
3. Kickstarter: Biodegradable TPU rings (and bracelets), generate funds to get to stores
4. Better brand
5. Go to tradeshows (dominate with “ECO” ring tagline)
6. Better brand story
7. Authentic brand and website
8. Better imagery on website and SM